NH Nonghyup Capital Officially Launches New Brand "NCAP"

Establishing Brand Identity on Its 18th Anniversary

NH Nonghyup Capital announced that it held the 'NCAP Day 2026' event at One Sentinel (NH Nonghyup Capital Tower) in Yeouido, Seoul on the 15th, where it launched its new brand, NCAP.

Jang Jonghwan, CEO of NH Nonghyup Capital, declared the launch of the new brand NCAP at 'NCAP Day 2026' held on the 15th at One Sentinel in Yeouido, Seoul. NH Nonghyup Capital

Approximately 250 people attended the event, including customers, partners, officials from related organizations, residents of Deokchon-ri village in Danyang—which has maintained a sisterhood relationship with NH Nonghyup Capital since 2009—and socially vulnerable groups such as underprivileged individuals invited in cooperation with the Yeongdeungpo Volunteer Center.

NCAP is the official brand of NH Nonghyup Capital, introduced to provide a consistent brand experience across all customer touchpoints.

NCAP stands for 'Near the Customer, Always a Partner', highlighting the spirit of being a steadfast partner always by the customer's side.

The brand name was finalized after an internal contest among all employees in January and two rounds of review. With this launch, various previously unofficial nicknames such as 'Nongkae' and 'NHC' have been unified under the new official brand.

NH Nonghyup Capital explained that the unveiling of the new brand is part of its integrated branding strategy to establish a brand identity befitting its growth—such as reaching 10 trillion won in operating assets and achieving third place in the industry’s brand reputation rankings—and to make a leap forward as a leading financial company.

The new brand incorporates teal and marigold as key colors. Teal combines the green from the National Agricultural Cooperative Federation and blue from NH Nonghyup Capital, expressing the group’s identity and financial expertise. Marigold is intended to convey a friendly and approachable brand image. The triangle at the bottom of the logo symbolizes both the brand’s point of origin and its forward direction alongside customers.

The event began with booths promoting 'Nongsim Cheonsim' and pre-event activities, followed by the brand presentation, the NCAP launch declaration ceremony, a talk show, and a congratulatory performance. Notably, the brand presentation session featured a video introducing the naming process and the philosophy behind NCAP, receiving a strong response from attendees.

CEO Jang Jonghwan said, "NCAP is a brand that embodies the philosophy of NH Nonghyup Capital, which has stood by customers for 18 years. Under this singular brand, all our employees will strive to grow into a trusted financial partner for our clients."

Starting with NCAP Day 2026, NH Nonghyup Capital plans to roll out the NCAP brand sequentially across social media and other channels. In the second half of the year, the company will raise brand awareness through digital content and subsequently expand the application of the brand to product names and overall marketing activities.

This content was produced with the assistance of AI translation services.