NAVER 'AI Tab' Surpasses 10 Million Users: "From Information Search to Action"

Expansion of AI Agents for Real Estate, Whale Browser, and Healthcare

NAVER announced on the 15th that the number of users for its agentic search service, "AI Tab," has surpassed 10 million.

According to NAVER, this achievement is the result of fusing its unique service assets—such as search, shopping, local, and content—with advanced AI technology to create a highly competitive AI service.

"AI Tab" goes beyond conversational search and demonstrates the potential of an executable AI agent that leads to real-world actions. This expanded search experience allows any Korean user to conveniently and intuitively engage in a new, AI-centric conversational search.

Distinct from other conversational AI services, "AI Tab" seamlessly connects users not only to information exploration but also to real-world actions such as purchasing and reservations. It is also characterized by its meticulous adaptation to the specific context of Korean users.

According to NAVER, user search behaviors have changed since the official launch of "AI Tab." The average number of daily queries through the service jumped sevenfold compared to the beta phase, while the number of queries per user increased by 1.7 times. Additionally, the proportion of multi-turn conversations—where users continue with follow-up questions rather than stopping at a one-time query—has expanded.

"AI Tab" provides personalized recommendations by comprehensively using actual purchase data, shopping reviews, and diverse user-generated content (UGC) in everyday searches, such as for electronics, household goods comparison, and fashion suggestions. As a result, the time from search to decision-making has been reduced by as much as 60–70 percent.

NAVER plans to further advance the service by continuously expanding the action-oriented AI agent functions, enabling even more users to leverage "AI Tab" in their daily lives.

On this day, a new conversation window that links directly to "AI Tab" will be added at the bottom of the AI Briefing, which is used by over 30 million users monthly. After checking key summaries in AI Briefing, users can continue follow-up questions and in-depth exploration in "AI Tab."

NAVER will also enhance image-based search within this month by strengthening integration among "Smart Lens," "AI Briefing," and "AI Tab." When users capture an item with Smart Lens or upload an image, they can check key details in AI Briefing and proceed with follow-up questions or purchase the product within "AI Tab."

Next month, NAVER will unveil a property-finding agent integrated with NAVER Real Estate, as well as an AI agent specialized for the Whale browser. The real estate agent will provide personalized property recommendations based on NAVER Pay property data, user-linked asset information, and UGC, while also offering real resident reviews and property analysis.

Within the Whale browser, users can activate the agent from the sidebar to support a wide range of web exploration, including webpage summaries and browsing history lookups.

Later this year, NAVER will introduce a health agent that delivers personalized health information based on verified sources. This agent will provide trustworthy answers grounded in authoritative medical information, link actual experience stories from NAVER Café, and offer a personalized health management experience connected to services like hospital and supplement searches within NAVER.

Gwanghyeon Kim, NAVER's Chief Data & Content Officer (CDO), said, "Through 'AI Tab,' we will deliver a distinctly differentiated search experience tailored to Korean users compared to other domestic and international conversational AI services." He added, "We will continue to advance the service to be the most reliable option in terms of trustworthiness, making it an indispensable AI service in users' daily lives."

This content was produced with the assistance of AI translation services.