Volvo Cars Korea to Hold Nationwide Showcases at Dealerships for ES90 Launch
Experience the Design and Next-Generation Electrification Technology of the ES90
Volvo Cars Korea announced on July 15 that, to celebrate the domestic launch of Volvo’s new all-electric flagship, the ES90, on July 22, it will hold the "ES90 Showcase" at 20 major official showrooms nationwide.
This showcase is designed so that customers who have been anticipating the ES90 can see the vehicle up close and fully experience its features. Starting on July 27, the event will take place sequentially at 20 Volvo Cars official showrooms across the country—including Gangnam Daechi, Songpa, Ilsan, Dongdaemun, Gwangju, Haeundae, and Daegu. A variety of customer-participation lifestyle programs are also planned to be held alongside the showcase.
The ES90 is Volvo’s new flagship electric vehicle, combining the proportions of a sedan, the spaciousness of an SUV, and fastback practicality. Each showroom will feature a dedicated exhibition area visually embodying the ES90’s core concept, "The Art of Balance," intuitively communicating the vehicle’s identity as a harmonious blend of design, space, and technology.
Customers who sign a contract for the ES90 during the showcase period starting July 27 will receive a special gift infused with Swedish sensibility. They can choose either a premium travel packing set by the global outdoor brand Thule or a gift set by the Swedish nature lifestyle brand L:A BRUKET.
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Lee Yoonmo, CEO of Volvo Cars Korea, stated, "We have organized this showcase so that many customers who have been waiting for the ES90 can see the vehicle in person all across the country and experience the harmonious value created by its design, space, and advanced technology. I hope you take this opportunity to experience the new standard for luxury flagships presented by the ES90 through the diverse customer programs and benefits available at each showroom."
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