"Inviting Fresh Ideas for a 55-Year-Old Icon"... OranC Logo Design Contest Announced

Dong-A Otsuka Accepting Entries Until July 31
Winners to Be Announced Next Month, Grand Prize: 4 Million Won

On July 15, Dong-A Otsuka announced that it will hold the 'OranC Logo Design Contest' to discover a new brand identity (BI) for the beverage 'OranC'.

This contest was planned to reinterpret the 55-year heritage of OranC, which has been loved since its launch in 1971, through the perspective of the Millennials & Gen Z. The grand prize-winning entry will be actually used in the renewal package design for OranC in the future.

On the 15th, Dong-A Otsuka announced that it will hold the 'OranC Logo Design Contest' to discover a new brand identity (BI) for its beverage 'OranC'. Photo by Dong-A Otsuka

First unveiled on May 24, 1971, OranC is Korea's first flavored beverage, created by combining the highly favored taste of orange and the nutritional ingredient vitamin C.

Entries for this contest can be submitted via the design platform 'Loudsourcing', and the grand prize (one team) will receive 4 million won, while the excellence award (one team) will receive 1 million won.

The OranC Logo Design Contest is accepting entries until July 31, and the winners will be announced next month. For more details about the contest, please check Dong-A Otsuka's official Instagram channel.

Hyojun Ahn, Brand Manager for OranC at Dong-A Otsuka, said, "Even after the contest, we plan to continue a journey of building the brand together with the Millennials & Gen Z by carrying out various activities such as collaborative projects with universities, based on the selected brand identity."

This content was produced with the assistance of AI translation services.