HK Innoen Holds Completion Ceremony for College Supporters 'Condition C.R.E.W'

"Continuing Engagement with Consumers in Their Twenties"

HK Innoen announced on the 15th that it held the completion ceremony for the college student supporter group "Condition C.R.E.W" of its hangover relief brand Condition at HK Innoen Square in Seongnam, Gyeonggi Province the previous day.

Condition C.R.E.W is named to reflect its role as a representative crew of Generation Z, forming relationships and sharing experiences with Condition while leading the latest trends. Since its launch ceremony in February, the group has actively engaged in a variety of online and offline activities.

On the 14th, HK Innoen held a completion ceremony for the university student supporters of its hangover relief brand Condition, named "Condition C.R.E.W," at HK Innoen Square in Seongnam, Gyeonggi Province. HK Innoen

The group conducted product sampling activities at about 300 university events, including festivals and membership training (MT) sessions. Through these efforts, they connected with about 38,000 college students, promoting the message that Condition is an "essential item for enjoyable drinking occasions." Online, they enhanced communication with Generation Z by creating short-form content—about 600 pieces over four months—resulting in a total of 2.89 million views.

A representative from HK Innoen said, "Through content produced from the perspective of their peers, Condition C.R.E.W has helped Condition become an integral part of Generation Z's trendy culture. Along with the ongoing 'Jangkaseol-Yu' campaign featuring brand model Karina, we will continue to engage and connect with consumers in their twenties moving forward."

This content was produced with the assistance of AI translation services.