The E&M Signs MOU with Korea Investment & Securities for Cheongna Video & Culture Complex Project, Accelerating Multifaceted Development

From the left, Shin Hwanryul, CEO of The E&M, and Sungjin Ahn, Executive Director of Korea Investment & Securities. The E&M

The E&M announced on July 15 that it has signed a strategic business agreement (MOU) with Korea Investment & Securities to further specify the financial structure for the 'SOM:CITY' video and culture complex project in Cheongna.

Through this agreement, the two companies plan to establish a comprehensive financial cooperation system covering the establishment and investment in a Project Financing Vehicle (PFV), the design of a project financing (PF) structure, and other aspects of the business. Based on this, they intend to further elaborate their project promotion structure and strengthen financial stability to accelerate the development project.

This MOU signifies The E&M's efforts to connect its cooperative network, built in content and studio operations, development, and finance, to a formalized financial structure. Previously, the company pursued technological cooperation with Mofac Studio and established a development and financial collaboration system focusing on PFV and asset management company (AMC) establishment with Ewha Asset Management.

Korea Investment & Securities, a core subsidiary of Korea Investment Holdings—the only investment bank-centered financial group in Korea—is a comprehensive financial investment company with capabilities and networks in real estate project financing (PF) and alternative investments.

The company provides financial services across all stages of large-scale complex development projects, including feasibility analysis, financial structure design, PF arrangement and underwriting, domestic and international investor attraction, and fund execution and management. In addition, it leverages its accumulated experience in various real estate development projects to propose optimized fundraising structures, further establishing its position in the real estate finance market.

The SOM:CITY project is a multifaceted development centered around studios that integrates content production infrastructure with commercial, business, and residential facilities. Through this project, The E&M aims to attract both domestic and international video production demand and establish a hub for the content industry that connects everything from production to post-production.

A representative from The E&M stated, "This agreement has established a professional cooperative foundation for the financial aspects of our project," adding, "We aim to further enhance the implementation capability of the SOM:CITY project by combining our existing partnerships in content, technology, and development with financial expertise."

Through its financial partnership with Korea Investment & Securities, The E&M plans to strengthen the financial foundation of the Cheongna SOM:CITY development project and to increase the execution power of complex development projects that combine content and finance.

This content was produced with the assistance of AI translation services.