Jeju SK FC Bans Tickets on Danggeun Market
Illegal Scalping Rampant in Professional Baseball
Effective Solutions Needed Beyond Simple Monitoring

With Jeju SK FC designating tickets for the friendly match against Bayern Munich on August 4 as prohibited items for trading on the secondhand marketplace platform ‘Danggeun Market’ in an effort to crack down on illegal ticket resales, concerns have surfaced that such online illicit resale activities are also rampantly and chronically widespread in professional baseball (KBO) — the country’s most popular and influential pro sports scene. This situation calls for heightened vigilance among users, comprehensive monitoring by platform operators and regulatory authorities, and an overall societal awakening.

Professional soccer team Jeju SK FC has announced an official club notice designating a ban on ticket transactions within the secondhand trading platform "Danggeun Market" to prevent illegal scalping of tickets for the friendly match against Bayern Munich scheduled for August 4. Screenshot from Jeju SK FC social media.

Professional soccer team Jeju SK FC has announced an official club notice designating a ban on ticket transactions within the secondhand trading platform "Danggeun Market" to prevent illegal scalping of tickets for the friendly match against Bayern Munich scheduled for August 4. Screenshot from Jeju SK FC social media.

View original image

According to Jeju SK FC on July 14, the club announced via its official social media that it has designated tickets for the upcoming friendly as prohibited items on Danggeun Market in order to foster a fair ticket trading environment and ensure safe viewing conditions.


The club further stated that, should posts offering tickets for sale be discovered or reported on the platform, restrictive measures such as making posts non-visible will be enforced in accordance with internal operating guidelines.


Consequently, most posts selling tickets for the Bayern Munich match have been removed from Danggeun Market. However, premium-priced scalping tickets can still be found in loopholes, such as on specialized online ticket transfer sites like TicketBay.


Previously, following brisk unofficial ticket trading immediately after the early sale of 5,454 seats in sections N and E on June 30, Jeju SK FC had declared a stronger on-site ticket inspection regime, including strict ticket cancellations and ID verification for unauthorized transactions made outside the official sales channels KREAM and Naver.


This issue is not limited to one-off international friendly games. Scalping tickets by abusing secondhand trading platforms such as Danggeun Market is also seriously rampant when it comes to domestic professional sports, particularly in professional baseball, which has the greatest influence.


This season, as professional baseball games have continued to sell out amid booming popularity, illegal resell listings with hefty premiums—sometimes several times the original price—have openly circulated on secondhand platforms, especially for weekend matches and games between popular teams, depriving baseball fans of fair opportunities to attend.


Industry observers note that, with personal ticket reselling via mobile apps having become commonplace in both football and baseball, what was once casual ticket sharing has increasingly turned into a form of organized profiteering.



Experts warn that temporary self-regulation by individual platforms or sporadic monitoring by sports clubs is insufficient to eradicate online scalping, which often outsmarts existing legal frameworks. As illegal ticket distribution becomes increasingly sophisticated and organized, users are urged to exercise special caution; at the same time, effective solutions require stronger administrative supervision by regulatory bodies and responsible, proactive cleanup efforts from secondhand trading platforms that facilitate such activities. A broader societal response is seen as necessary.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing