Awarded in Brand & Communication Design Category
Recognized for Intuitive User Experience and Digital Solutions

GS announced on July 15 that its safety management artificial intelligence (AI) agent, AIR, won two main awards in the Brand & Communication Design category at the international Red Dot Design Award. AIR was recognized in two categories: "Interface & User Experience Design" and "Digital Solutions."

GS's safety management AI agent 'AIR' won two main awards at the '2026 Red Dot Design Award.' GS

GS's safety management AI agent 'AIR' won two main awards at the '2026 Red Dot Design Award.' GS

View original image

The Red Dot Design Award is an international design competition hosted by the Design Zentrum Nordrhein Westfalen in Germany. Each year, it honors outstanding design in three categories: Product Design, Brand & Communication Design, and Design Concept. The Brand & Communication Design category comprehensively evaluates the originality and creativity of ideas, design quality and innovation, as well as the level of user understanding.


AIR is an AI-based risk assessment solution developed in-house by GS. When users enter the name and a brief description of a task, the generative AI analyzes the work processes and automatically generates potential risk factors, risk ratings, and preventive safety measures.


AIR originated from an idea proposed by a GS Power on-site safety team member at the 2024 GS Group Hackathon. It is characterized by its intuitive design, allowing anyone to use it easily without complex expertise or additional training. It reduces assessment discrepancies caused by the experience and skill level of the evaluator, while enabling risk assessment work that previously required significant time to be completed within five minutes.


GS is offering AIR free of charge to small and medium-sized enterprises. The goal is to help smaller sites, which often lack professional safety management personnel and digital transformation capabilities, build a more systematic safety management system using AI. Currently, 250 companies are utilizing AIR.



A GS official stated, "AIR is a service proposed by the employee who knows the worksite best and developed through GS Group’s AX platform 'MISO.' The solution’s design faithfully incorporates real users' work processes and needs, which led to its recent recognition. Moving forward, GS will continue to focus on solving real-world challenges at worksites and creating greater value."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing