Share Price Tumbled, Yet Surging Daily... Companies That Doubled
Hansung Enterprise Jumps 165%, Monami Surges 120% in July
Share Prices Soar on Patriotic Buying
Market Cap Spike Helps Both Avoid Delisting Risks
Amid heightened volatility and a continued correction in the stock market, an unusual 'corporate rescue movement' is drawing attention in the Korea Exchange. This was triggered by buying activity aimed at saving Hansung Enterprise and Monami, which were facing delisting risks due to tightening listing maintenance criteria. Thanks to this surge in buying, both companies have seen their stock prices soar for consecutive days, allowing them to escape the threat of delisting.
According to the Korea Exchange on July 15, Hansung Enterprise closed at 11,170 won the previous day, up 20.11%. At one point during trading, it hit an all-time high of 12,000 won. Monami’s share price surged to the upper limit.
Since the beginning of this month, Hansung Enterprise’s stock price has risen by 165.32%, while Monami jumped by 120.83%, ranking first and second in share price increases, respectively.
At the start of this month, both stocks were facing the risk of delisting as their market capitalizations dipped below 30 billion won. When the financial authorities strengthened the delisting regulations, the minimum market capitalization requirement for KOSPI-listed companies was raised to 30 billion won from this month. As of July 1, Hansung Enterprise had a market capitalization of 26.7 billion won, and Monami stood at 23.8 billion won.
In this situation, a story about Hansung Enterprise, a seafood processing company known for its ‘Crabmeat’ brand, began circulating online, further fueling the buying sentiment. The company’s longstanding support—over 25 years—for concerts benefiting Korean War veterans was spotlighted, sparking patriotic investment. Online, consumers shared certification of both purchases of Crabmeat products and share purchases, helping to spread the movement.
Domestic stationery brand Monami likewise managed to avoid delisting thanks to the so-called ‘Save the National Ballpoint Pen’ campaign. Back in 2019, when Japan imposed semiconductor export restrictions and sparked a boycott of Japanese goods, Monami was highlighted as a patriotic theme stock for being a Korean alternative to Japanese stationery products.
With the sharp rise in share prices this month, the market capitalizations of Hansung Enterprise and Monami have now risen to 69.4 billion won and 50.1 billion won, respectively, allowing both companies to meet listing requirements.
In the financial investment industry, this development is being called a rare case of 'fandom investing based on positive influence'. Unlike theme-oriented surges aimed at short-term profit, the value-driven consumption trend called ‘donjjal’ (money + scolding, i.e., rewarding companies for doing good) has now expanded from consumer spending into the stock investment realm.
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However, since the recent rally was not based on underlying business performance, further confirmation of fundamental improvements is needed going forward. A financial investment industry insider commented, “In the short term, it is positive that the stocks have risen and dispelled delisting concerns thanks to patriotism and public attention. However, once the theme-driven inflows subside and prices return to fundamentals, individual investors could suffer losses. Therefore, it is crucial to closely examine whether the companies experience a real turnaround in their financial performance before entering.”
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