Win-Win Growth Research Institute to Host 'Digital Transformation and Win-Win Growth' Conference on July 15
Ju Byungki, Chairperson of the Korea Fair Trade Commission
Attends the Win-Win Cooperation Roundtable between Large and Small- and Medium-Sized Enterprises
The Win-Win Growth Institute (Chairman: Chung Unchan) will hold the 2026 Win-Win Growth Conference.
The Win-Win Growth Institute announced on July 14 that it will host the 2026 Win-Win Growth Conference on July 15 at the Nuri Ballroom of the Four Seasons Hotel Seoul in Gwanghwamun, Seoul, under the theme of "Digital Transformation and Win-Win Growth." This event is co-hosted by Ilyo Newspaper and the Win-Win Growth Institute.
The event will be divided into two sessions in total.
In the first session, Park Kyungryul, Professor at KAIST Graduate School of Science and Technology Policy, will give a presentation on "Digital Transformation and Win-Win Growth." The panel discussion will include Professor Lee Jeongsoo of Seoul National University School of Law and Professor Han Soongu of Yonsei University Department of Economics.
Following this, the Large and Small Business Collaboration Roundtable will be held, featuring Joo Byungki, Chairperson of the Korea Fair Trade Commission; Jeong Changwook, Director General for Business Cooperation Policy at the Korea Fair Trade Commission; Kim Jongtae, Executive Director of Lotte Engineering & Construction; Yang Chanhee, Executive Managing Director of the Korea Federation of SMEs; Lee Hojun and Jeong Heeseob, Executive Directors at Hyundai Motor Company; Jeon Jihoon, CEO of Shinil Co., Ltd.; and Jeong Jaehun, Professor at Ewha Womans University School of Law.
The second session, which will take place after lunch, will focus on "Questioning the Reality of Startups" and will feature Lee Dayeon, Director at the Win-Win Growth Institute, as the presenter.
Director Lee will address a range of challenges faced by the startup and franchise sectors, including: ▲the realities of starting a franchise business ▲regulatory challenges for innovative startups ▲shortcomings in government support systems and the absence of an exit market (M&A) ▲technology expropriation and unfair negotiation structures ▲difficulties in recruiting talent and the stigma of failure ▲the current state and areas for improvement in franchise market regulations ▲as well as the on-the-ground barriers encountered by innovative mobility companies. She will also propose realistic solutions, including "Five Key Recommendations to Foster the Startup Ecosystem."
The comprehensive discussion following the presentation will be moderated by Im Chaeun, Professor Emeritus at Sogang University School of Business, and will include as panelists Kim Sujin, Chairperson of the Mega Coffee Franchisees Association; Kim Jeongseop, CEO of LucentBloc Co., Ltd.; Kim Hyungsan, CEO of The Swing Co., Ltd.; and Choi Seungjae, SME Ombudsman.
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The Win-Win Growth Institute is an independent private research organization founded by former Prime Minister Chung Unchan in 2012 after stepping down as Chairperson of the Win-Win Growth Committee, with the goal of addressing social polarization and creating a "more prosperous society together."
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