"Korea, a Global Battleground for AI... Gemini Drives 325% Revenue Growth"

Google Korea Hosts "Google AI for Business" Event

"Amid the era of artificial intelligence (AI) transformation, Korea is not just a testbed—it's a fiercely competitive battleground where global companies are coming together for a true contest," he said.

Yoon Goo, Country Director of Google Korea, made this statement at the "Google AI for Business 2026" event held at the Shilla Hotel in Jung-gu, Seoul, on July 14, emphasizing that "the cases unfolding in Korea are so competitive that they are becoming examples of global AI innovation."

Google AI for Business 2026 is an integrated event that combines Google's annual customer marketing event "Google Marketing Live (GML)" and Google Cloud's "Google Cloud AI Live & Labs," and will run for three days starting today. Google presented concrete AI use cases tailored for enterprise clients.

Jang (left) and Ruth Lee are presenting during the 'Google AI for Business 2026' dialogue held at the Shilla Hotel in Jung-gu, Seoul on the morning of the 14th. Provided by Google Korea.

During the press conference held that day, Yoon Goo, Country Director of Google Korea, and Ruth Sun, Country Director of Google Cloud Korea, held a discussion under the theme "Google AI: Shaping Tomorrow with Korean Partners."

According to Google Korea, about 76% of domestic consumers responded that they first use AI search or multi-modal search when looking for ideas. Additionally, 65% of consumers said that AI search links and summary information are helpful when searching for products.

Yoon emphasized the growing importance of marketing in the AI era, stating, "When it comes to the purchasing process, 75% of consumers who use AI chatbots return to traditional search tools for deeper research." He also shared, "Recently, while communicating with a local game company, we persuaded a shift in perspective on marketing, and within 45 days of launch, the company achieved 100 million dollars in sales, with overall gaming business revenue growing by 325%," he introduced.

Ruth Sun, Country Director of Google Cloud Korea, described Gemini Enterprise as "built to advance the specialized work of employees, serving as the 'front door' for AI work within organizations."

She explained that Gemini Enterprise differs from the personal Gemini service as it is "a secure platform designed to support AI transformation (AX)," emphasizing that "it is focused on security, integration with existing systems, and automation."

Sun also referenced the recent announcement regarding Samsung Electronics' DX division adopting Gemini, saying, "Through the Gemini Enterprise App, Samsung Electronics employees can securely access in-house data," and added, "This will enable complex workflows to be simplified via AI agents." She continued, "Korean companies are now less concerned about the effects of AI and are instead focused on how quickly they can turn AI into a core growth driver," pledging, "Google Cloud will provide active support to swiftly turn ideas into tangible business outcomes."

At the "Google AI for Business" event, held over three days beginning today, companies including CJ Olive Young, KakaoBank, and Daewon Pharmaceutical will present examples of leveraging Google AI technology.

The venue featured a "Gemini Playground," where attendees could directly experience media art content created by artists such as Lee Inam, Code Kunst, and Goyo Son using Google AI. In addition, the Google Research team, the company's dedicated R&D division, participated in sessions to share case studies of how AI is being applied in enterprise work processes.

This content was produced with the assistance of AI translation services.