Lotte Department Store to Host Relay Pop-up for "Street Restaurant Fighter"

Nine-Week Relay Pop-up Event Begins
Kicking Off with Chef Jo Seohyung from "Euljiro Boseok"

Lotte Department Store announced on July 14 that it will host a relay pop-up store featuring the signature dishes of chefs appearing on the currently airing tvN entertainment program "Street Restaurant Fighter." The event will run for nine weeks from July 17 to September 17 at the food section on the first basement level of its Jamsil branch.

The first chef featured at the relay pop-up store is Jo Seohyung from the Korean omakase restaurant "Euljiro Boseok." From July 17 to 23, he will present his famed "Glutinous Rice Crispy Kimchi Cheese Chicken," which received the most attention immediately after the first episode aired. Notably, during the weekends of the pop-up period, Chef Jo Seohyung will visit the venue in person, offering customers a special opportunity to meet him directly.

Image of the upcoming "Street Restaurant Fighter" relay pop-up store at Lotte Department Store Jamsil Branch. Lotte Department Store

In addition, a total of six chefs—including Ho-yoon Kim, who is skilled in Korean, Chinese, Western cuisines, and desserts (July 24 to August 6), and Dong-hoon Kwak, who has created a sensation in the Busan region and on social media (August 7 to 13)—will take turns showcasing popular dishes from the show throughout the nine-week event.

An interactive event has also been prepared, allowing customers to become "taste evaluators" themselves. Visitors who enjoy the menu at the pop-up store and upload their own food review to YouTube Shorts or Instagram Reels—using both required hashtags (#스레파팝업, #내가바로심사위원)—will have the chance to be selected (one winner per channel, two in total) to receive KRW 300,000 in shopping credit for use at Lotte Department Store. Additionally, 20 participants with the most creative and entertaining reviews will be selected separately to receive a three-month subscription to TVING.

Park Sangwoo, Head of Marketing at Lotte Department Store, stated, "From the early planning stages, this project was prepared through close collaboration with the marketing, F&B divisions, and the Jamsil branch, so that customers can experience the trending menu items from the show first and in the most vivid way possible." He added, "We will continue to strengthen the department store’s competitiveness by consistently offering unique experience-driven content that allows customers not only to shop but also to see, taste, and enjoy."

This content was produced with the assistance of AI translation services.