Baemin Launches Collaborative Goods "Container for Eating Luck" with Baskin Robbins
Limited Edition Sets Featuring Ice Cream and Collectible Goods
Candy Pot Showcases Signature Colors of Baemin and Baskin Robbins
Baedal Minjok is launching a limited-edition goods line in collaboration with Baskin Robbins, featuring containers that allow customers to portion and store ice cream and other foods.
The limited edition merchandise "Bag of Fortune for Eating" created through collaboration between Baedal Minjok and Baskin-Robbins. Baemin
View original imageWoowa Brothers announced on the 14th that it will sell four different set menus that include the collaborative goods "Container for Eating Luck" created with Baskin Robbins.
The set menus are available in four options—SaqSaq Pack, Quarter, Family, and Half-Gallon—depending on the size of the ice cream, and can only be ordered through Baemin. The limited-edition goods can be purchased when ordering a set menu that includes ice cream.
The "Container for Eating Luck" is a limited-edition item based on the "Candy Pot" model from the domestic kitchenware brand Cocolocker, featuring Baemin's signature mint color and Baskin Robbins' signature pink color.
The Candy Pot is known for its easy-to-clean, hygienic design and is popular as a so-called "office lunch box." It has four compartments that can be used to portion not only ice cream but also rice, side dishes, fruit, and more. It is also microwave safe. The price is set lower than the general retail price.
During the large-scale discount event "Baemin Eating Luck Festa," which runs until July 19, customers can receive a regular discount of 3,000 won, and an additional discount with a 4,500 won coupon distributed daily to the first 8,000 customers. On July 16, a 10,000 won coupon will be given to the first 5,000 customers for even greater savings.
This limited-edition goods release is part of the "Strategic Business Agreement for Strengthening Digital Business Competitiveness" (MOU) previously signed between Baemin and Baskin Robbins. Through this collaboration, both companies aim to provide differentiated experiences for customers, boost online business sales, and strengthen their brand competitiveness.
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Choi Jongseok, Head of Branding at Woowa Brothers, said, "We hope these goods, which add the fun of collecting to cool ice cream, will make our customers' summer even more enjoyable," adding, "We will continue to offer a variety of new experiences so that every time customers open Baemin, they make a delightful discovery."
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