Hyundai Green Food Wins 'MyData Service Support Project' Contract
Hyundai Green Food Launches Hyper-Personalized "Healthcare Service"
"Nutrition Management App" Integrating Medical Data Set for Release This Year
Hyundai Green Food is set to develop a "hyper-personalized healthcare service" by integrating the government’s medical MyData with its own food nutrition data.
On July 14, Hyundai Green Food announced that it had been finally selected as the healthcare sector operator for the "MyData Service Support Project," overseen by the Personal Information Protection Commission and the Korea Internet & Security Agency (KISA). This marks the first time a food company has won a contract for a MyData service support project in the healthcare sector.
MyData refers to a service that allows administrative, public, and medical institutions to provide personal data they possess to the individual or a designated third party. To provide this information, the individual’s consent is required. If MyData becomes established in the healthcare sector, individuals will be able to more easily access their personal health and medical data, which is currently dispersed across various medical institutions, and utilize it in connection with a wide range of health management services.
Hyundai Green Food plans to develop and launch the "hyper-personalized healthcare service" within this year, leveraging both medical MyData and its own food nutrition data. The hyper-personalized healthcare service, which analyzes individual disease history, medication, and medical checkup results, will be provided via an app. By integrating medical MyData, the service will offer precise individual nutrition analysis reports and suggest health management plans, including diets and exercise routines.
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In particular, the service will provide dietary management guides optimized for each individual’s health status by integrating and analyzing recent health checkup results and actual meal records. According to the company, this will enable much more precise management tailored to each person’s real health status and lifestyle, going beyond the conventional approach of uniform recommendations based on disease categories.
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