One Best of the Best and Five Winner Prizes Awarded

Hyundai Motor Company and Kia's MobED has once again proven its advanced design competitiveness by winning the top prize at a global design award.


On July 14, Hyundai Motor Company and Kia announced that they had won a total of six awards, including one Best of the Best and five Winner prizes, at the '2026 Red Dot Award: Design Concept.'

The Hyundai MobED Urbanhoop, awarded the Grand Prix at the 2026 Red Dot Award. Hyundai Motor Company and Kia.

The Hyundai MobED Urbanhoop, awarded the Grand Prix at the 2026 Red Dot Award. Hyundai Motor Company and Kia.

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The Red Dot Award, organized by the Design Zentrum Nordrhein Westfalen in Germany, is one of the world's top three design awards. Each year, it recognizes outstanding works in the categories of product design, brand and communication design, and design concept.


This year, in the Design Concept category, the MobED Urban Hopper & Golf from Hyundai Motor Company and Kia earned the honor of Best of the Best.


The mobile robot platform MobED has already received the CES Best of Innovation Award (in January), the iF Design Award (in March), and the Red Dot Award for Product Design (in May), winning Winner prizes in each.


In particular, the MobED Urban Hopper & Golf, which was awarded the Best of the Best prize this time, has also been nominated for the 'Luminary,' which recognizes the best work in the Design Concept category.


The MobED Urban Hopper & Golf is a mass-producible concept mobility vehicle based on the MobED platform. Depending on the intended use, top modules can be combined to provide daily convenience and enjoyment.

Hyundai Motor's Movex Golf, awarded the Grand Prize at the 2026 Red Dot Award. Hyundai Motor Company and Kia Corporation

Hyundai Motor's Movex Golf, awarded the Grand Prize at the 2026 Red Dot Award. Hyundai Motor Company and Kia Corporation

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The Urban Hopper is a scooter model designed for excellent maneuverability, supporting convenient movement even in complex urban environments and narrow alleys. The Golf model, equipped with autonomous driving and user-following features, not only navigates various terrains on golf courses safely but also serves as a caddie during rounds, delivering a differentiated mobility experience.


In addition, five other models were selected as Winner in their categories: Hyundai Concept THREE, CRATER, Genesis Magma GT, X Scorpio, and Kia Vision Meta Turismo.


Concept THREE embodies Hyundai’s vision to expand the IONIQ lineup to include small EVs, while CRATER is an off-road concept car that showcases the evolved design direction of the XRT, Hyundai’s off-road-focused trim.


The Genesis Magma GT, which represents the brand's high-performance vision, features a low-slung front, wide fenders, and balanced mid-ship proportions for a dynamic appearance. The X Scorpio, inspired by the robust stance of a scorpion, symbolically expresses off-road performance and practicality, making a distinct impression.


Based on its design philosophy 'Opposites United,' Kia’s Vision Meta Turismo concept, with its geometric forms and sleek silhouette, was recognized for its outstanding design competitiveness and was selected as a Winner, representing Kia’s vision for future mobility.



A Hyundai Motor Company and Kia representative stated, "This achievement is a result of the unique design philosophies and future inspirations of Hyundai, Kia, and Genesis coming together," adding, "We will continue our efforts to deliver new value and experiences to customers through differentiated designs."


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