Adforus Largest Shareholder and Executives Acquire Shares on Open Market, Express Confidence in Performance Growth

Major Shareholder and Key Executives Acquire 30,000 Company Shares

Adforus, an artificial intelligence (AI) platform company, announced on July 14 that its largest shareholder and key executives have purchased 32,467 shares of the company. This represents 0.63% of the total issued shares.

Recently, Lee Eunhyun, CEO of Adforus, Lee Haemin, Chief Technology Officer (CTO), and Seo Dowon, Chief Operating Officer (COO), each acquired more than 10,000 shares on the open market. The company stated that this equity purchase demonstrates management’s commitment to the company’s mid- to long-term growth potential and enhancement of shareholder value.

Since its listing, Adforus has restructured inefficient businesses, improved the profitability of its AI-based platform, and is driving performance growth. On a consolidated basis, revenue has shown a rising trend for three consecutive quarters: 6.48 billion won in the third quarter of last year, 6.85 billion won in the fourth quarter, and 7.82 billion won in the first quarter of this year. The company expects performance growth in the second quarter of this year as well, citing cross-selling effects with existing clients and the influx of new customers.

In the second half of the year, the performance of Ontheplanet, which was acquired last month, will be reflected. Since its establishment in 2020, Ontheplanet has recorded annual revenue growth exceeding 140%. Last year, it posted 35.8 billion won in sales and 2 billion won in operating profit. Through the acquisition of Ontheplanet, Adforus plans to build a data-driven creative optimization platform and expand its business.

The company’s newly launched RTB (real-time bidding) platform, based on its qualification as an official Google Certified Publishing Partner (GCPP), is also contributing to performance growth. Sales from the new RTB-based platform increased by 214% year-on-year in the first quarter of this year, and after applying AI optimization technology, CubeX’s platform profitability improved by more than 250%.

The company has continued its shareholder return policy since its listing. At the end of last year, it signed a trust agreement to acquire treasury shares worth 1 billion won and, as of last month, had completed the acquisition of 134,767 treasury shares. After the purchase, treasury shares accounted for about 22% of the total issued shares. In March, the company also paid a cash dividend of 250 won per share.

A company official stated, "This open-market purchase reflects the confidence of the largest shareholder and key management in the company’s performance growth and mid- to long-term vision. As we enter a phase of structural growth based on the advancement of our AI-based platform, expansion of new clients, and synergies from the Ontheplanet acquisition, we will pursue both top-line growth and improved profitability, and continue to implement policies aimed at enhancing shareholder value through our cash holdings and robust cash generation capabilities."

This content was produced with the assistance of AI translation services.