Sono International Partners with BTS Project... "33 Hotel by SONO Calm" Named Official Hotel in the U.S.
Themed Rooms and F&B Programs to Launch on July 24
Cultural Programs for Global Visitors Planned
Sono International announced on the 14th that it has entered into an official partnership with the "BTS THE CITY ARIRANG - New York" project, and that "33 Hotel by SONO Calm" in Manhattan, New York, has been selected as the official partner hotel.
This project has been organized to commemorate BTS's concert in New York. From July 24 to August 9, 33 Hotel by SONO Calm will operate "THE CITY ARIRANG" themed rooms and F&B (food and beverage) programs, and will offer collaborative amenities and experiential content.
Guests will be able to participate in a mission program that allows them to explore various spots around New York using the "BTS THE CITY ARIRANG Passport" provided at check-in. The program is designed to offer a travel experience tailored to the project by encouraging visits to key attractions such as the Brooklyn Bridge and Pier 17.
33 Hotel by SONO Calm is a five-star hotel located in the Seaport District of Manhattan, New York, operating 66 guest rooms. The hotel offers views of the East River and Brooklyn Bridge and is directly connected to Pier 17, a multi-cultural complex that attracts 8 million visitors annually, making it convenient for guests to enjoy performances, shopping, and dining facilities.
Sono International is expanding its overseas operations to New York, Hawaii, Guam, Washington D.C., France, and the Asia-Pacific region. The company plans to strengthen its marketing by combining global content with its hotel business and to enhance its brand recognition in overseas markets through this collaboration.
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A representative from Sono International stated, "We will continue to provide new customer experiences linked to world-class content and further strengthen our competitiveness as a global hotel brand."
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