LG Channel Surpasses 5,000 Global Channels... Accelerates European Expansion with Poland Launch

Total Number of Operating Countries Reaches 37
Advanced Software Features Including AI-Based Recommendations

LG Electronics is increasing the number of service channels offered through its own free ad-supported streaming (FAST) service, LG Channel, to over 5,000, strengthening its competitiveness as a media and entertainment company in the global TV market.

The LG Channel, LG Electronics' own ad-supported free streaming (FAST) service. LG Electronics

On July 14, LG Electronics announced that it has recently launched LG Channel in Poland, which ranks fifth in population in Europe and is a rapidly growing smart TV market, expanding the number of countries where LG Channel is available to 37. Along with this expansion, LG Electronics continues to grow its region-specific content, pushing the total number of LG Channel offerings worldwide to more than 5,000. First launched in 2015, LG Channel is the flagship content service on LG Electronics’ proprietary smart TV platform, webOS, which is now embedded in 270 million smart TVs globally. Through this platform, LG Electronics provides content tailored to the preferences of viewers in each country.

Leveraging its entry into Poland, LG Electronics plans to accelerate its strategy to target Central and Eastern Europe. With this launch, LG Channel is now available in 17 countries across Europe. In Poland, LG Channel offers a variety of genres, including global news, sports, entertainment, and movies. In addition, in partnership with global FAST solutions provider NEW ID, it introduces dedicated K-content channels such as '@K-MUSIC' and 'NEW K FOOD.' LG Electronics will also expand local channels tailored to local demand and continue to enhance viewer convenience by supporting multiple languages, including Polish.

LG Electronics operates LG Channel in a wide array of markets, including Europe and North America, as well as Central and South America, the Middle East, and Asia, offering real-time broadcasting, movies, sports, entertainment, and other locally customized content. In Central and South America, where sports are extremely popular, LG provides a rich selection of sports content, reflecting local cultural characteristics. In Brazil in particular, more than 10% of all LG Channel offerings are dedicated sports channels, and recently, the company launched 'CazeTV,' Brazil's most popular sports channel, through the platform.

In India, the company has strengthened its local content offering with a focus on Bollywood and has expanded the number of channels to over 150. In Taiwan, LG Electronics continues to build its competitive edge by offering popular local dramas such as 'The Making of an Ordinary Woman,' as well as digital content like '木曜4超玩 (Muyao 4 Super Playing)' and '哈哈台 (HahaTai)'.

LG Electronics is also advancing its software capabilities to ensure that customers can use LG Channel with ease. The company is further strengthening its artificial intelligence (AI) algorithms, providing enhanced personalized services such as AI-based content recommendations.

In recognition of these innovations, LG Channel recently received the 'New Technology' award at the 2026 Global OTT Awards. This award is given to platforms that deliver innovative services leveraging ICT-based new technologies, and LG Channel was recognized for its customer-optimized software excellence and user-friendly interface.

As a result, both the number of LG Channel viewers and total viewer hours have been steadily increasing. Last year, the monthly average number of global LG Channel viewers grew by 30% compared to the previous year. During the same period, the total global viewing hours for LG Channel rose by more than 45% year-on-year, indicating a significant expansion of the customer base and a marked increase in content consumption.

Cho Byungha, Executive Vice President and Head of the webOS Platform Business Center at LG Electronics, stated, "We will continue to strengthen our content competitiveness and expand our global ecosystem so that people everywhere—from North America and Europe to the Global South—can enjoy LG Channel."

This content was produced with the assistance of AI translation services.