Second-Half CEO Meeting to Be Held at Lotte World Tower on July 15

Lotte Group will hold its 2026 second-half VCM (Value Creation Meeting, formerly known as the President’s Meeting) on July 15. The meeting will be chaired by Shin Dong-bin, Chairman of Lotte Group, and is expected to cover a review of the management performance of major affiliates for the first half of the year, as well as discussions on discovering new business opportunities.


According to industry sources on July 13, Lotte plans to convene its top-level management meeting, VCM, at Lotte World Tower in Songpa-gu, Seoul, on the afternoon of July 15.


Shin Dong-bin, Chairman of Lotte Corporation. Lotte Holdings

Shin Dong-bin, Chairman of Lotte Corporation. Lotte Holdings

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The VCM is the highest-level executive meeting, held every year in both the first and second halves, bringing together Shin Dong-bin, CEO of Lotte Holdings, as well as the CEOs of each affiliate and more than 80 key executives to assess management strategies and major pending issues.


On this day, Shin Yu-yeol, Executive Vice President and Head of Future Growth at Lotte Holdings and eldest son of Chairman Shin, will also attend. Recently, Executive Vice President Shin was appointed as chairman of the board for a Korea-Japan food joint venture (JV), taking on a key role in discovering new businesses within the group’s foundational food sector.


The main agenda for this meeting is expected to be the group-level progress and future strategies for its AI transformation (AX) initiative. Last month, Chairman Shin attended the ‘CEO AI Academy’ in person, emphasizing, “AX is not an option but the most urgent task for the group’s survival.”



Plans to restore competitiveness in Lotte’s core businesses—distribution, food, and chemicals—are also anticipated to be a focal point of discussion. Under its emergency management system, Lotte is restarting the sale of Lotte Rental. Lotte Chemical is proceeding with non-core asset sales and restructuring its business portfolio.


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