WithU, Short-Form Specialist, Relocates Headquarters to Cheongdam-dong

Equipped with Live Studio and Creator-Exclusive Spaces

WithU, a short-form commerce marketing company, announced on July 13 that it has relocated to its new headquarters in Cheongdam-dong, Gangnam-gu, Seoul, and will begin implementing its value-up strategy targeting the global market in earnest.

Exterior view of WithU's new office building in Cheongdam-dong, Gangnam-gu, Seoul. WithU

WithU will hold its official office opening ceremony on July 25 and plans to formally unveil its "Wall of Fame," which embodies WithU's growth DNA.

Over the past two to three years, as the global short-form commerce market has grown rapidly, WithU has quickly expanded into a specialized organization encompassing short-form creators, commerce, and media solutions.

Centered around the new Cheongdam-dong headquarters, WithU has completed a short-form infrastructure of approximately 3,300 square meters, integrating its existing live studio and the creator-exclusive space "WithU House."

The new office building has been designed to maximize the work capabilities of WithU's short-form experts (LSFX) and to secure differentiated content competitiveness. Key facilities such as the indoor swimming pool and multi-studio not only enhance employee welfare but also enable "underwater and water-concept shoots." On the first floor, "WithU House One" operates as an open community space, allowing creators to stay, interact, and produce content without needing to rent external venues.

In the basement level one, "WithU Square" features a "Wall of Fame" that showcases the journey of the company's core founding members, expressing WithU's heritage. On the rooftop, a "global milestone sculpture" displays the azimuths and time differences of 15 major cities worldwide, symbolically representing WithU's future-oriented vision as it moves into the global market.

By analyzing the movement and behavioral patterns of its members, the building has been designed with a user experience (UX) focus, incorporating IoT-based smart lighting and WithU's proprietary smart entry system "WithU Pass" to maximize security and efficiency.

Founded in 2019, WithU has led the domestic short-form marketing market based on strong partnerships with platforms such as TikTok, Meta, and Google. Recently, WithU has expanded its business into global commerce markets in North America and Asia, centering on the global trend of "TikTok Shop."

Jaeseung Cha, CEO of WithU, stated, "It is deeply moving that a company which started without even an office has, after six years, been able to establish its headquarters in Cheongdam-dong, Gangnam-gu. This office is a source of pride for WithU and a stepping stone toward becoming the number one global short-form leader. Going forward, both creators and employees will be able to dream and grow freely, and we will remain unwavering in pioneering the short-form creator market."

This content was produced with the assistance of AI translation services.