Peace Peace Studio to Acquire KRW 10 Billion Worth of Treasury Shares..."Enhancing Shareholder Value"

Peace Peace Studio has announced a plan to acquire KRW 10 billion worth of its own shares to enhance shareholder value.

On July 13, Peace Peace Studio disclosed that its board of directors resolved to enter into a trust contract for the acquisition of treasury shares and that it plans to purchase a total of KRW 10 billion worth of its own shares. The contract period runs from July 13, 2026, to January 12, 2027. Through this buyback, the company aims to stabilize its share price and provide shareholders with a more stable investment environment.

This decision was made to clearly communicate the management’s commitment to responsible governance and enhancement of shareholder value, in light of the gap between the company’s brand competitiveness and global growth potential versus its corporate value and market evaluation. The company intends to stabilize its share price and improve supply and demand through the buyback, while also establishing a foundation for long-term investors to evaluate the company more reliably.

In particular, the company stated that it will pursue a balanced strategy, not limited to short-term share price support, but also focusing on enhancing corporate value over the medium and long term through growth strategies and shareholder return policies. It will continue to strengthen the domestic and global competitiveness of its core brands and expand global operations, including in China. At the same time, it will gradually review sustainable shareholder return policies by comprehensively considering business performance, cash flow, and investment plans.

Previously, CEO Park Hwamok pledged in May to donate a portion of his shares to the company free of charge after the company’s listing in order to enhance shareholder value. The company plans to cancel all of the treasury shares thus acquired within 12 months of the listing date. In addition, various compensation plans for employees, aimed at rewarding performance and strengthening long-term growth engines, are also under consideration.

Park Hwamok and Seo Seungwan, co-CEOs of Peace Peace Studio, stated, "This share buyback is a decision made to fulfill our responsibility as a listed company to enhance shareholder value, based on the management’s confidence in the company’s growth and corporate value. We will continue to produce sustainable results through global business expansion and brand competitiveness, and will further strengthen responsible management and communication with the market so that these results translate into improved corporate and shareholder value."

This content was produced with the assistance of AI translation services.