Gangnam Unni Makes a Bold Transformation... Relaunches as a Global "Beauty Navigator"
Global Brand Name Unified as "Unni"
On July 13, Healing Paper announced that it has carried out a comprehensive rebranding, unveiling a new logo and brand mission for its aesthetic medical platform, Gangnam Unni.
Through this rebranding, Gangnam Unni declared its role as a global “Beauty Navigator” platform. The company explained that it aims to serve as both a compass and companion, supporting users throughout the entire journey of aesthetic medical care—from finding the right procedure for their needs to post-visit follow-up. The brand mission was established as “Empowering everyone in the world to confidently make choices for their own unique beauty.”
Gangnam Unni has redefined its user experience by establishing three core brand values: Confidence, Ease, and Relationship. “Confidence” represents the value of helping customers set their own criteria when choosing aesthetic medical procedures, and reflects the company’s commitment to strengthening reliability verification and monitoring policies for procedure prices and reviews, as well as advancing artificial intelligence (AI) technology.
“Ease” is the value of providing customers with an experience that allows them to easily access information, thereby safely resolving anxiety about choosing aesthetic medical procedures. To this end, the app’s main screen now features expanded content to assist users in exploring their concerns. “Relationship” is the value of becoming a partner that understands the context between customers and clinics by expanding services for ongoing management—such as treatment session tracking and personalized content recommendations—for customers who desire more than a one-time experience.
Starting this month, Gangnam Unni is launching on- and offline advertisements for its brand campaign under the slogan “Confidence in My Choice.” The company has also unified its global brand name as “Unni.”
Hot Picks Today
"Are You Okay, Dad? Brother?"... 1 in 18 Men Deficient, U.S. Military to Begin Annual Screenings
- "What Did He See?"... Warren Buffett Sells Stocks and Piles Up Cash
- "Home-Cooked Meals Were the Only Affordable Option, but Now Even Hetbahn and Dumplings Are Going Up"
- "One Year from Now Will Be Worse Hell"... 9 Out of 10 Japanese Fear 'Runaway Inflation'
- "How Can So Many Fit on One Boat?"...Crowds in Red: What Is This?
Hyungeun Lim, General Manager of Gangnam Unni, stated, “Going forward, Gangnam Unni will do its utmost to contribute to the overall social and economic growth of the K-aesthetic medical industry.”
© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.
