[Today's New Products] Daiso Targets 'Goods Market'... Lotte's 'Bellygom' Arrives

Offering Over 60 Products, Including Plush Dolls, Fancy Goods, and Home Interior Items

Asung Daiso announced on July 13 that it has launched the 'Bellygom Series'.

The company is introducing a total of about 60 products, including plush dolls, fancy goods, and home interior items, featuring 'Bellygom', a character from Lotte Homeshopping.

First, plush dolls depicting the character's features are available in a variety of sizes. The 'Bellygom Standing Doll' comes in approximately 35 cm and 29 cm sizes, capturing the character's cuteness. The 'Bellygom Hanging Doll' is smaller, measuring around 10 cm and 12.5 cm. There are also 'Bellygom Smile Hanging Doll' and 'Bellygom Dazzling Hanging Doll' options, allowing customers to choose according to their preferences.

Asung Daiso 'Belligom Series'. Asung Daiso

The fancy goods are designed to combine the character's charm with practicality. The 'Bellygom Mini 4-Color Ballpoint Pen' features a 0.5 mm tip and comes in black, red, blue, and green. The 'Bellygom ID Photo Keyring' includes two designs in one set, making it a cost-effective option. Sized perfectly for ID photos, it’s ideal for sharing with friends or partners, and buying it as a set with the hanging doll enhances the 'Bellygom' mood. The 'Bellygom Adhesive Gift Bag' comes in a pack of 25 and is the right size for wrapping and gifting the fancy goods released in this series.

The home interior items are composed to be ideal for purchasing as a set. The 'Bellygom Soft Square Cushion' is available in pink and blue, while the 'Bellygom Quilted Pillow Cover' features a blue-toned background with a prominent pink 'Bellygom'. The lining is quilted to evenly distribute the filling, enhancing convenience and comfort.

In addition, various other products are available. The 'Bellygom Foldable Shopping Bag' can be used not only as a shopping basket but also as an extra bag for clothes or laundry. The 'Bellygom Face-Shaped Case' features the character’s face engraved on the lid, making it suitable for storing hair ties, photo cards, stickers, and more.

An Asung Daiso representative said, "We have prepared a variety of daily necessities featuring the cuteness of the highly popular 'Bellygom' character," adding, "Going forward, Daiso plans to deliver even more diverse charms through a wide range of character goods."

This content was produced with the assistance of AI translation services.