[Today's New Release] Gwangandaegyo Bridge on a Soju Label?... Chamisul Fresh 'Busan Edition'

Exclusive Release in the Busan Area

HiteJinro is launching its second regional limited edition of the year, "Chamisul Fresh Busan Edition."

HiteJinro announced on the 13th that, to coincide with the peak summer tourism season, it is introducing a summer limited edition of Chamisul Fresh featuring Gwangandaegyo Bridge—a symbol of the region—on the label. The Busan Edition will be available exclusively in the Busan area.

Building on Chamisul's nationwide brand competitiveness, HiteJinro is undertaking customized activities that reflect local characteristics. In particular, regional limited editions offer a sense of familiarity and a unique brand experience to both locals and tourists. The Busan limited edition is the first of its kind for the city and follows the first regional limited edition released in Jeju this past May.

The limited-edition label preserves Chamisul's signature clean font and incorporates both the toad mascot and Gwangandaegyo Bridge, an iconic symbol of Busan. Additionally, the inside of the bottle cap features one of 16 random MBTI types, providing an entertaining element for consumers to check and compare their MBTI types when opening the bottle and spark conversation.

This limited edition will be available starting today, mainly in nightlife districts across Busan. Through on-site consumer promotions, customers will also receive a Busan-exclusive soju glass featuring the Gwangandaegyo Bridge illustration.

This content was produced with the assistance of AI translation services.