"Ukkuya Opens Company-Owned Store in Gangnam: Pork Cutlet by Day, Izakaya by Night"

Genesis BBQ Group Steps Up to Strengthen Its Brand

Genesis BBQ Group announced on the 13th that its premium pork cutlet and udon specialty brand, Ukkuya, has opened a company-owned store in the heart of the Gangnam Station commercial district.

The Ukkuya Gangnam Main Store is a company-operated location with a seating capacity of 40. Reflecting the characteristics of the Gangnam Station area, which is frequented by a young customer base such as office workers, university students, and couples, as well as high foot traffic, the store features different operating concepts for lunch and dinner hours.

During lunchtime, the restaurant focuses on meal menus such as pork cutlet, nabe, udon, and soba. The signature dishes include Rosukatsu and Hirekatsu, which highlight the authentic flavor of pork cutlet, as well as Lava Cheese Pork Cutlet, Spicy Pork Cutlet, and Assorted Pork Cutlet. Noodle dishes like Spicy Pork Cutlet Nabe, Sukiyaki Nabe, and Beef Belly Yaki Udon are also available.

In the evening, the store operates with an izakaya-focused menu, allowing guests to enjoy both food and alcoholic beverages. Customers can try signature combos featuring three dishes, Spicy Grilled Karaage on a Stone Plate, and various dinner menus, along with side dishes such as Orange Brulee Milk Pudding, Mochiri Tofu, and Yuzu Tomato. Beverages like Suntory Collaboration Highball, Suntory Premium Malts, and Hibiki Harmony are also offered.

As a result, the number of company-operated Ukkuya branches run by BBQ expands to two, with the addition of the Gangnam Main Store to the existing location in Siheung, Gyeonggi Province. As of 2024, there are 54 franchise stores. BBQ explained that, as the Gangnam alleyway commercial district has been rapidly revitalizing this year, the company plans to strengthen its customer engagement within the core Gangnam Station district through the Ukkuya Gangnam Main Store. The strategy is to aggressively open more locations in the Seoul metropolitan area to expand business reach.

A BBQ representative stated, "The Ukkuya Gangnam Main Store is a premium location designed to offer hearty meals at lunchtime and a relaxed izakaya atmosphere with alcoholic beverages in the evening, tailored to the characteristics of the Gangnam Station district. Going forward, we will continue to present menus and spaces that fit the lifestyle of each district's clientele, further enhancing Ukkuya's unique competitiveness."

This content was produced with the assistance of AI translation services.