Jexymix Opens at 'Musinsa Megastore Seongsu' with Up to 30% Off
Targeting Seongsu, the Hotspot for Trendsetting Millennials and Gen Z
Discounts on Selected Items and Free Gifts Until July 31
On July 13, athleisure brand Jexymix announced that it will open a store at 'Musinsa Megastore Seongsu' in Seongsu-dong, Seoul.
Musinsa Megastore Seongsu is an offline store spanning from the basement level 1 to the fourth floor above ground, covering an area of approximately 6,600 square meters (about 2,000 pyeong). Around 1,000 fashion, beauty, sports, and food & beverage brands have stores there. Recently, the location has become a popular shopping destination among international tourists, with two out of every three customers being foreigners.
The Jexymix store will be located on the fourth floor, within the 'Musinsa Sports' zone, which features sports and outdoor brands. Jexymix will showcase its signature 'Black Label' leggings, as well as the 'RX' line specialized for running, among other products.
Jexymix plans to expand its reach not only to domestic consumers visiting Seongsu, but also to foreign tourists with a keen interest in K-fashion. In addition to recently appointing actress Ko Yoon-jung as its brand model, the company is also strengthening its offline channels.
To celebrate the store opening, a special event will be held. Selected items will be available at up to 30% off through July 31, and customers will receive gifts such as mesh headbands and knee pads depending on their purchase amount.
Hot Picks Today
"I Might End Up Paying My Entire Salary Just for Interest"... Annual Per-Person Interest Could Reach 6.73 Million Won, 'Yeongkeul-jok' Lament
- "Die from Heat or Starve": Amid Unprecedented Heatwave and Delivery Ban, Italian Riders Go on Strike
- "Will I Really Be Left Out If I Don't Use It?"... The App Used by 23 Million Koreans Monthly, Is Naver Feeling the Pressure?
- ‘Paradise Island’ Turns into ‘Hell’...4,000 U.S. Soldiers Endure Heat With Only Fans
- "Torn Up College Acceptance for a $200,000 Tuition... 18-Year-Old in U.S. Chooses Skilled Trades for Job Security"
A Jexymix spokesperson said, "Musinsa Megastore Seongsu has established itself as a trendsetting and global fashion destination, making it the ideal space to showcase Jexymix's unique identity and product quality to both domestic and international customers. Moving forward, we will continue expanding our offline presence and introduce a variety of local marketing initiatives so customers can organically experience not just shopping, but a healthy athleisure lifestyle."
© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.
