Tous Les Jours Opens New Store in Ulaan Goom, Mongolia... "First K-Bakery Brand"

Key Commercial Hub in Northwestern Mongolia

Bakery Café with 54 Seats, Covering 73 Pyeong

Opened on July 1, Attracting Over 600 Visitors

Tous Les Jours, the bakery operated by CJ Foodville, announced on July 13 that it has opened "Tous Les Jours Ulaan Goom Branch" in Ulaan Goom, a key city in northwestern Mongolia.

Ulaan Goom, located about 1,400 kilometers from Mongolia’s capital Ulaanbaatar, is a representative city in the northwest, serving as a regional commercial hub and a focal point for local consumer demand. This is the first time a Korean bakery brand has opened a store in Ulaan Goom. Following the opening of a store in Darkhan, Mongolia’s second-largest city, in December last year, Tous Les Jours expanded its presence in Mongolia by launching the Ulaan Goom branch approximately six months later.

Customers are browsing products at a new Tous Les Jours store established in Ulaan Gom, a hub city in northwestern Mongolia. Provided by CJ Foodville

The Tous Les Jours Ulaan Goom Branch is located on the first floor of a new mixed-use building within Ulaan Goom’s central square commercial district, covering an area of about 241 square meters (approximately 73 pyeong). It operates as a bakery café with a total of 54 seats. The store offers signature products, including Tous Les Jours cakes that are popular in Mongolia, as well as K-bakery items, desserts, and beverages. On its opening day, July 1, more than 600 customers visited, demonstrating strong interest.

Tous Les Jours first entered Mongolia in 2016, becoming the first Korean bakery brand to do so, by signing a master franchise agreement with local company Artisan LLC (then operating as Mong Bakery). The partnership has continued for ten years.

A CJ Foodville representative stated, "Ulaan Goom is the hometown of Artisan LLC Chairman Ariunbat, and 2026 marks the 101st anniversary of the founding of Ulaan Goom, making Tous Les Jours’ new store opening all the more significant. We will continue to strengthen our business competitiveness so that we can establish ourselves as a beloved K-bakery brand among local customers."

This content was produced with the assistance of AI translation services.