Kim Joohyung Becomes First Korean Champion, Takes Home GV60 Magma... Genesis Scottish Open a Success

Genesis "Box Buggy" Concept Demonstrated On Course

Genesis announced on July 13 that the "2026 Genesis Scottish Open," held at the Renaissance Club in North Berwick, Scotland, had come to a successful conclusion.

A total of 156 players from the DP World Tour, PGA Tour, and KPGA Korean Tour competed fiercely for the championship, attracting 91,128 spectators to the venue.

Executive Director Lee Shihyuk, head of the Genesis Business Division, is taking a commemorative photo in front of the prize, the 'GV60 Magma', with the winner of the '2026 Genesis Scottish Open', player Kim Juhyung. Genesis

Genesis showcased a total of 14 vehicles, including the "GV60 Magma," "GMR-001 Hypercar," and the "GV70 Electrified Model," throughout the club, allowing visitors to experience the brand's luxury sensibility. In addition, Genesis provided 135 vehicles to ensure the smooth operation of the tournament.

The newly established "Genesis Public Lounge" near the 15th hole featured an exhibition of the Genesis Golf Collection and programs linked to the golf simulator (TGL), capturing the attention of spectators.

Of particular note at this year’s tournament was the display of the "Box Buggy" concept, which was unveiled last month at the world’s most prestigious endurance race, the "24 Hours of Le Mans." The concept car is equipped with four independent drive motors and a four-wheel steering system, enabling precise control of each wheel. This design demonstrates high maneuverability in restricted spaces such as race circuits or golf courses, suggesting its potential as a short-distance mobility solution.

The concept features Genesis’s signature two-line headlamps and an Atlantic Blue matte finish, expressing a modern aesthetic. The interior reflects Genesis's "Guest" philosophy with a 2+2 seat arrangement, combining beige tones, aluminum materials, and tartan-patterned fabric to create a space of both comfort and hospitality.

Genesis Box Buggy concept. Genesis

The tournament trophy was claimed by Kim Joohyung, who finished with a total score of 17-under-par 263. Kim received a winner's purse of 1,575,000 US dollars (approximately 2.3 billion KRW), as well as a "GV60 Magma Model" as a prize. Lee Minwoo (Australia), who recorded 15-under-par 265, finished in second place. Having previously finished third at the 2022 Genesis Scottish Open, Kim Joohyung has now achieved four career wins on the PGA Tour.

Kim stated, "It is very meaningful to be the first Korean player to win the Genesis Scottish Open. Genesis is an outstanding sponsor that takes care not only of the players but also their families. I hope to win at more Genesis-sponsored tournaments in the future."

This content was produced with the assistance of AI translation services.