[Today's New Release] "Share Half and Half"... CU Launches 'Pat and Mat' Ice Cream

Fun-sumer Consumption Trend
Launch of Unique Ice Creams
70,000 Units Sold, Including Triangle Gimbap-Shaped Sorbet

BGF Retail announced on July 13 that its convenience store brand CU will launch a unique ice cream called "Pat and Mat Half-and-Half Bar," featuring the globally popular characters Pat and Mat.

The company stated, "We designed the product so that the strawberry and mango flavors are combined into a single ice cream, divided in half so they can be shared." They added, "This concept reflects the 'Half-and-Half Bar Challenge,' which can be enjoyed with friends or couples."

Provided by CU.

The product development process took about four months. To capture the shape of the characters, a dedicated mold was newly created, and the filling speed and freezing process of the ice cream base were adjusted to capture the character's features. The price is 3,900 won.

CU has recently been rolling out a series of unique ice creams in line with the "fun-sumer" (fun + consumer) trend, which emphasizes enjoyment. Notable examples include an ice cream shaped like a cooling T-shirt, a sorbet shaped like a triangle gimbap, a carrot-shaped crumble cone, and "King Potato From the Field." Approximately 70,000 units of these products were sold within three months of their launch.

On July 15, the company will further expand its character ice cream lineup by launching "Frozen Hello Kitty Sorbet" and "Frozen Kuromi Sorbet," each priced at 5,900 won, utilizing character intellectual property (IP). In September, CU also plans to introduce a special edition Half-and-Half Bar featuring Liv and May, members of the brand model girl group Licenne.

This content was produced with the assistance of AI translation services.