Lotte Department Store Joins UNESCO World Heritage Fundraising Campaign

Signing MOU with Juspiece Foundation
Programs to Be Held in Busan from July 20 to 29

Lotte Department Store announced on July 13 that it will participate as an official partner in the UNESCO World Heritage Fundraising Campaign, which is being organized by the Juspiece Foundation in celebration of the 48th session of the UNESCO World Heritage Committee held in Busan.

The Juspiece Foundation is a public interest foundation established based on the copyright donation of global artist G-DRAGON. The foundation conducts a variety of public interest projects, including addressing social issues through art and fostering talent in the arts and culture sector. In particular, the Juspiece Foundation is launching the UNESCO World Heritage Fundraising Campaign in conjunction with the 48th session of the UNESCO World Heritage Committee.

Sangwoo Park, Head of Marketing at Lotte Department Store (left), and Heeyoung Oh, CEO of Juspis Foundation, are posing for a commemorative photo at the Lotte Department Store-Juspis Foundation Memorandum of Understanding (MOU) ceremony held at the Juspis Foundation headquarters in Yeongdeungpo-gu, Seoul.

On July 10, Lotte Department Store signed a memorandum of understanding (MOU) with the Juspiece Foundation and agreed to participate as an official partner in this campaign. The partnership is aimed at raising public awareness of the significance of the World Heritage Fund, based on the understanding that world heritage is a shared asset that all humanity must protect, and at expanding customer interest and participation in cultural heritage conservation activities. Moving forward, Lotte Department Store plans to launch a range of fundraising campaigns with the Juspiece Foundation to promote the value of world heritage protection and increase social interest in these efforts.

First, the department store will operate a variety of customer participation programs with the Juspiece Foundation at the Korea Pavilion cultural event during the World Heritage Committee, which will be held at BEXCO in Busan from July 20 to July 29.

Customers who visit the event booth will receive a transportation card featuring a limited-edition UNESCO design. Additionally, through the "Shopping News" section of the Lotte Department Store application, a World Heritage quiz event will be held, with K-beauty cosmetics awarded as prizes to those who answer the quiz correctly.

Sangwoo Park, Head of Marketing Division at Lotte Department Store, stated, "With the steady increase in global tourists visiting Korea, we hope that this UNESCO World Heritage Committee will provide an opportunity for more domestic and international customers to understand and empathize with the value and meaning of world heritage and the World Heritage Fund. As Korea's leading retail company, we are honored that Lotte Department Store can help raise awareness about the importance of cultural heritage conservation and contribute to spreading social value for a sustainable future of world heritage."

This content was produced with the assistance of AI translation services.