Yongin City Opens 'Yongin Brand Hall' on Alibaba.com to Expand SME Export Opportunities

17 Yongin SMEs Join Alibaba.com
Food, Cosmetics, and Medical Device Companies Featured Throughout July
Promoting to Overseas Buyers... Expanded to 17 Companies This Year

Yongin Special City (Mayor Lee Sang-il) has opened a dedicated brand hall for regional small and medium-sized enterprises (SMEs) on Alibaba.com, the world's largest B2B (business-to-business) platform, to expand international sales channels. The city aims to strengthen the digital export competitiveness of local companies by utilizing online export platforms.

Yongin Special City will operate the regional business brand 'YoGo' on the international B2B platform Alibaba.com throughout July. Provided by Yongin City

On July 13, Yongin Special City announced that it will operate the Yongin corporate brand hall, 'YoGo (Yong-in Go, Global!)', on Alibaba.com throughout the month of July.

Overseas buyers can view the products of 17 SMEs from the Yongin region—including food, cosmetics, medical devices, and electronic devices—at a glance through the promotional banner for the Yongin brand hall on Alibaba.com. The city plans to use the brand hall to increase touchpoints between overseas buyers and regional companies, and to support practical export consultations and contracts.

Last year, Yongin became the first basic local government to launch a support project for Alibaba.com brand hall entry, assisting 12 newly participating companies. As a result, the cumulative consultation performance reached $440,000 (about 600 million won), demonstrating the success of the online export support program.

This year, the city expanded the scale of the project by providing additional support to six companies that renewed their participation from last year. The scope of support has also been broadened beyond food and cosmetics to include medical devices and electronic devices, allowing a more diverse range of regional companies to gain opportunities to enter overseas markets.

The city plans to continuously expand digital marketing and overseas buyer discovery support using global e-commerce platforms to strengthen the export foundation of local SMEs.

Lee Sang-il, Mayor of Yongin Special City, stated, "We hope that the operation of the YoGo brand hall will effectively promote the excellent products of local companies in overseas markets and lead to tangible export results. We will continue to expand support to further enhance the digital export competitiveness of regional companies."

This content was produced with the assistance of AI translation services.