Seasonal Fresh Fruit Desserts See Rising Popularity... Shinsaegae Centum City Hosts 'Mochimochi' Popup

First Popup in Busan Showcases Fresh Fruit Rice Cakes

As demand for desserts made with seasonal fresh fruit continues, Shinsaegae Centum City is launching a popup store for the fresh fruit rice cake brand 'Mochimochi' for the first time in Busan.

On July 12, Shinsaegae Centum City announced that it will operate the 'Mochimochi' fresh fruit rice cake popup store on the first basement floor of the department store until July 16.

Mochimochi is a brand known for offering desserts made with glutinous rice cakes crafted in-store, filled with yogurt cream cheese and seasonal fresh fruit. At the popup, a variety of mochi featuring seasonal fruits such as gold kiwifruit, watermelon, and peach will be available.

A Shinsaegae Centum City representative explained that the event was organized in response to growing customer interest in desserts made with seasonal ingredients and limited-time popups, particularly centered around the department store’s food hall.

Customers waiting in line at the 'Mochimochi' popup at Shinsegae Centum City.

This content was produced with the assistance of AI translation services.