Tcast E Channel to Produce K-Beauty Entertainment Show "Seoul Unnie"

Pony (left), Jeong Yein. Courtesy of Tcast

Tcast E Channel, a media affiliate of Taekwang Group, announced on July 10 that it will be launching a new entertainment program, "Seoul Unnie," in collaboration with content production company Studio Vibe.

"Seoul Unnie" is a program that combines K-beauty, lifestyle, and live commerce. The show will feature makeup artist Pony and Yein, formerly of the group Lovelyz.

The first country to broadcast the show will be Vietnam. Vietnamese influencers such as Truong Ya Dinh, who averages 10 million views per TikTok video, and Tan Meo, who has achieved a top view count of 50 million, will participate. Together with the Korean cast, they will experience various locations around Seoul and sell K-beauty products to a global audience through live streaming.

Starting in Vietnam, the production team plans to expand the program to other major Asian countries, including Thailand, Japan, and Taiwan. The producers stated, "Based on the TikTok platform, we aim to introduce Seoul's beauty and lifestyle to the world and build a global intellectual property (IP) that combines content and commerce."

"Seoul Unnie" will be released first in Vietnam between August and September, and in Korea, it will be broadcast on E Channel as well as on online video services Wavve and Watcha.

This content was produced with the assistance of AI translation services.