Monami Officially Launches '153 Signature' Featuring 2026 Seoul Color

Expanding Collaborations with Public Institutions

Monami announced on July 10 that starting from July 13, it will officially sell the "153 Signature" premium pen featuring the 2026 Seoul color at the Monami Naver Brand Store.

Photo of the premium pen "153 Signature" featuring the 2026 Seoul Index Morning Yellow color. Monami

In this collaboration, the "Morning Yellow"—the 2026 Seoul Index color announced by the Seoul Metropolitan Government—has been applied to the "153 Signature" premium pen. The product incorporates rose gold foil details and a matte package, and also comes with a dedicated package that captures the warm tone of Morning Yellow. In addition, to celebrate the launch, Monami will offer a 10% discount event for customers who purchase the pen during the first month.

A Monami representative stated, "We plan to continue expanding our collaborations with various public institutions and consistently release products that embody each institution's brand value. As Korea's leading stationery company, we will continue to serve as a partner that helps public institutions build their brand assets."

To date, Monami has worked with a variety of government and public organizations—including the National Museum of Korea, the National Gwacheon Science Museum, Korea Water Resources Corporation, and Yongin City—to produce stationery and merchandise that reflect the unique characteristics and design concepts of each institution.

This content was produced with the assistance of AI translation services.