Phishing Emails Continue to Circulate, Prompting User Warnings
Naver’s Information Security Investment Ratio Falls Below Industry Average

As phishing emails disguised as Naver services continue to circulate, Naver has urged users to manage their personal information protection carefully. Since Naver accounts can be used not only for public services such as 'AI National Secretary' but also for a variety of private services, a single breach could lead to widespread damage, making extra caution essential for users.


Do Not Click 'Check Immediately'... Naver Issues Phishing Email Alert View original image

According to the IT industry on July 10, fake emails crafted to appear as if they were sent by Naver have been repeatedly appearing in an attempt to steal personal information. In response, NAVER has issued a 'phishing alert notice' to its users.


These phishing emails are designed to make users anxious or pressured, prompting them to click on links and enter their information hastily. With phrases such as 'immediately' or 'account suspension,' the emails do not allow users time to think, leading them to enter their personal information right away. If users are not vigilant, their personal information could be leaked in an instant.


A Naver representative stated, "Suspicious emails should not be clicked and should be reported as spam immediately," adding, "If the link address is different from Naver's official address or if the login page arrives as an attachment, users should be suspicious. If account information has already been entered, the password should be changed immediately."


To avoid falling for phishing emails impersonating Naver services, users must first check for the 'N Mark' in the email list before opening any message. Naver provides the N Mark so that users can verify official senders and identify suspicious emails before opening them.


It is also essential to check whether the sender's name and the email subject appear to be official Naver notifications. If the email has already been opened, users should carefully check for unfamiliar domains in the email address, awkward grammar, or machine-translated phrases. Requests to re-enter passwords, input authentication codes, or install additional programs immediately after login are red flags for phishing risks and require special attention.


Back in May, Naver also warned users about phishing emails disguised as Naver Plus Membership payment notifications, which aimed to steal users' account passwords.


According to the Information Security Disclosure by the Korea Internet & Security Agency (KISA), Naver's IT investment last year was 1.4582 trillion won, up 17.9% from the previous year.



In the information security sector, Naver invested 66 billion won, nearly double Kakao's 34 billion won. However, the ratio of information security investment to total IT investment was only 4.5%, falling short of the average of 5.95% among the 726 companies participating in this year's information security disclosure. A Naver representative said, "A significant portion of our information security is internally managed through the internalization of security software technologies," adding, "The lower ratio compared to the industry average is due to the impact of our self-developed security systems."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing