KB Financial Launches Season 2 of 'Visiting Voice Phishing Prevention Education' for Rural Communities

Integrating Financial Fraud Prevention Content and the 'KB Good Food Truck'
with University Student Rural Volunteer Activities by the Ministry of Agriculture, Food and Rural Affairs
Focusing on Prevention Education Around the 11 Latest Phishing Methods,
Including Impersonation of Investigative Agencies and Public Offices

KB Financial Group announced on July 10 that, in partnership with the Ministry of Agriculture, Food and Rural Affairs, it will conduct Season 2 of the 'Visiting Voice Phishing Prevention Education' program in rural areas of 15 cities and counties nationwide to help prevent voice phishing among elderly residents in rural communities.

A scene from Season 1 of the "Visiting Voice Phishing Prevention Education" conducted last year, where voice phishing prevention educational materials were provided in rural areas, and the "KB Good Food Truck" was operated. KB Financial Group

The 'Visiting Voice Phishing Prevention Education' is a public-private-academic collaboration program that combines KB Financial’s financial fraud prevention content and the 'KB Good Food Truck' with the university student rural volunteer activities operated by the Ministry of Agriculture, Food and Rural Affairs.

University student volunteer groups will visit rural regions to carry out not only voice phishing prevention education, but also basic health screenings, traditional medicine consultations, cultural and artistic experiences, and mural painting as part of their talent-sharing initiatives. KB Financial supports both the volunteers and local residents by providing educational materials for voice phishing prevention and operating the 'KB Good Food Truck' on-site.

Following the successful implementation of Season 1 in five cities and counties last year, KB Financial and the Ministry of Agriculture, Food and Rural Affairs have expanded the initiative this year to cover 15 cities and counties.

This year’s program began on July 9 in Gumi, North Gyeongsang Province, and will be conducted sequentially across rural areas nationwide. The educational materials focus on 11 major phishing techniques that have seen a recent increase in victims. Actual cases are explained in simple terms, including impersonation of investigative agencies or public offices, refinancing loan scams, impersonation of credit card companies, child abduction threats, and smishing, among others. The program also provides clear guidance on what to do in suspicious situations, such as ending the call immediately and reporting it by dialing '1394' without an area code. '1394' is the integrated reporting hotline for telecommunications financial fraud, and its number is intended to symbolize "people who save daily life (13), emergency (9), and others (4)."

In addition, KB Financial is strengthening its financial safety support system to cover the full spectrum from prevention to recovery regarding voice phishing. In May, KB Financial signed a 'Business Agreement for the Prevention of Voice Phishing and Other Telecommunications Financial Fraud and Victim Support' with the National Police Agency and the Credit Counseling & Recovery Service. This cooperation framework enables support for victims, including referrals for credit and psychological counseling, legal consultations, and specialized psychological counseling programs.

This content was produced with the assistance of AI translation services.