SK Intellix Introduces Wellness Robot "NAMUHX" at DDP

MOU Signed with Seoul Design Foundation to Create a Smart Design Environment at DDP

SK Intellix announced on July 10 that it has signed a memorandum of understanding (MOU) with the Seoul Design Foundation for the "Development of Seoul’s Design Industry and Creation of a Smart Design Environment at Dongdaemun Design Plaza (DDP)."

This agreement is aimed at providing visitors to DDP with innovative design space experiences that combine design and artificial intelligence (AI) technology, as well as expanding design content. Both parties have agreed to collaborate in various ways to generate future-oriented value for the design industry using DDP as a hub and to establish an innovative smart design environment.

Chair Kanghee Cha, CEO of Seoul Design Foundation (left), and CEO Muin Ahn of SK Intelix are posing for a commemorative photo after signing an agreement. SK Intelix

The core of this collaboration is the introduction of SK Intellix's wellness robot "NAMUHX" at DDP. NAMUHX will offer visitors autonomous driving-based air solutions and vital sign checks, delivering an advanced design space experience enhanced by AI technology. In addition, the two organizations plan to organically link the content of their respective design businesses and jointly conduct online and offline marketing activities to activate the industrial ecosystem that merges Seoul’s design competitiveness with cutting-edge AI technology.

Moon An, CEO of SK Intellix, stated, "We expect the wellness robot NAMUHX to create new synergy by joining with DDP, Seoul’s iconic design landmark. We will continue our efforts to become a company that enriches customers’ daily lives based on agentic AI technology."

Cha Kanghee, CEO of the Seoul Design Foundation, said, "DDP is a public design platform that connects Seoul’s design content with citizens and the world, as well as a space for experimenting with future industrial possibilities. Through this agreement, we will provide new smart design experiences using AI wellness robots and further expand the future value of Seoul’s design industry."

This content was produced with the assistance of AI translation services.