Lost Ark and Musinsa to Open 'Mokoko Street Pop-up' in Seongsu on July 22

Pre-Reservation for Goods Shop Starts July 10
Sales Proceeds to Be Donated to Social Contribution Campaign
DIY Activities and Photo Zone Events

Smilegate announced on July 9 that it will open the 'Mokoko Street Pop-up in Seongsu', a collaboration between the MMORPG 'Lost Ark' and the fashion platform Musinsa.

Lost Ark x Musinsa Collaboration. Provided by Smilegate

The pop-up store will be available from July 22 to 31 at the Musinsa Store Seongsu in Seongdong-gu, Seoul, operating from 11:00 a.m. to 10:00 p.m. each day. On the last day, July 31, it will close at 8:00 p.m. The in-store goods shop requires a reservation via Naver Booking from 6:00 p.m. on July 10 to 6:00 p.m. on July 19 in order to visit.

The goods shop will offer a total of 19 different items, including summer vacation random figures, Mokoko monitor random figures, hipster Mokoko doll keyrings, and Lost Ark Dimension Sorceress desk pads. Smilegate plans to donate the sales proceeds from the goods shop to a future social contribution campaign to be conducted in the name of adventurers.

Visitors can also enjoy an on-site DIY experience event, where they can decorate T-shirts, keycaps, and pouches. There will also be an event where visitors who upload photos taken at the venue to Instagram will receive special prizes. All visitors will receive a commemorative fan. Those who make purchases of over 5,000 won will have a chance to participate in a roulette event, and those who spend over 20,000 won will receive a tarpaulin bag.

In addition, starting at 11:00 a.m. on July 22, Musinsa’s online mall will exclusively sell collaboration commemorative T-shirts and product coupons. Purchasers will receive an in-game avatar selection box featuring the same design.

This content was produced with the assistance of AI translation services.