CJ CheilJedang's Danbaekhani Surpasses 1.3 Million Units Sold in First Year

Pop-up Store to Open This Month
at CJ Olive Young Seoul Central Myeongdong Town Location

CJ CheilJedang announced on July 9 that its protein lifestyle brand 'Danbaekhani' has surpassed 1.3 million cumulative sales within one year of its launch.

'Danbaekhani' is a brand co-developed by CJ CheilJedang and Olive Young. Starting with a protein bar in June last year, the product lineup includes three types of protein shakes (Signature, Choco, and Matcha) and two types of protein bars (Peanut Butter and Matcha Choco).

CJ CheilJedang's protein lifestyle brand 'Danbaekhani' announced on the 9th that it has surpassed 1.3 million cumulative sales within one year of its launch. Photo by CJ CheilJedang

This month, CJ CheilJedang will operate a pop-up store called 'Seoul Snack Club' at the CJ Olive Young Seoul Central Myeongdong Town location, where visitors can experience CJ CheilJedang products, including Danbaekhani, together with Alphadrive One. The company is also holding a special event where customers who purchase more than 30,000 won, including Danbaekhani products, will receive Alphadrive One merchandise. A tasting booth will also be available.

A CJ CheilJedang representative said, "'Danbaekhani' has continued to receive a positive response from Millennial and Gen Z consumers who are interested in wellness, as it provides a simple yet tasty way to get protein," adding, "We will continue to introduce a diverse range of products that reflect consumer preferences and trends."

This content was produced with the assistance of AI translation services.