Pop Star Taylor Swift’s Wedding
Trash Around MSG Packaged in Plastic Cubes and Sold
$25 “Plastic Cubes” Sell Out in a Single Day
Dior Wedding Attire, 20-Minute Vows, Paul McCartney’s Congratulatory Song

The extravagant wedding of global pop star Taylor Swift (36) and NFL star Travis Kelce (36) continues to make headlines. Foreign media estimate that the wedding preparations may have cost up to 50 million dollars, approximately 75 billion won, and even trash collected near the wedding venue has reportedly been sold as souvenirs.

Swift and Kelsey held their wedding ceremony at New York's MSG on the 3rd. CBS, citing a representative from Swift's side, reported that the two got married and that actor Adam Sandler officiated the ceremony. AP Yonhap News

Swift and Kelsey held their wedding ceremony at New York's MSG on the 3rd. CBS, citing a representative from Swift's side, reported that the two got married and that actor Adam Sandler officiated the ceremony. AP Yonhap News

View original image

On July 8 (local time), foreign media outlets such as AFP and CBS New York reported that Justin Gignac, an artist from Queens, New York, made headlines by selling trash that he collected around Madison Square Garden (MSG) in New York after the wedding. The trash was sealed inside small transparent plastic cubes and included items such as cigarette butts, candy wrappers, water bottle caps, police caution tape, ring pops, a single AirPod, and an ovulation test kit.


Gignac introduced these as a special edition of his 'New York City Garbage' project, calling them 'Pocket Garbage.' Each cube was priced at 25 dollars. The initial batch of 50 cubes sold out in a single day, generating about 1,250 dollars (about 1.88 million won) in revenue. Larger cubes are reportedly sold for 100 dollars each. However, Gignac clarified that he cannot certify whether the items came from inside the wedding venue or were discarded by guests. He explained to CBS New York, "These were collected outside MSG on the day of the wedding," and described them as "conversation pieces shaped by their date and location."


Swift and Kelce held their wedding ceremony at MSG in New York on July 3. Citing a representative from Swift’s side, CBS reported that the two were married and that actor Adam Sandler officiated the ceremony. The couple chose not to have traditional bridesmaids or groomsmen; Swift’s younger brother, Austin Swift, served as 'Man of Honor,' while Kelce’s brother, Jason Kelce, was the best man.

On Swift's wedding day, crowds gathered outside to celebrate the marriage. Photo by AP Yonhap News

On Swift's wedding day, crowds gathered outside to celebrate the marriage. Photo by AP Yonhap News

View original image

The venue was decorated with a forest and garden concept reminiscent of a "Secret Garden." According to People, the interior featured trees and ferns, and the stadium seats were covered in white. Swift and Kelce each read their vows, about 20 minutes long, from gold-colored books, and guests were provided with embroidered handkerchiefs to wipe away tears.


The wedding also featured an impressive lineup of performances. People reported that Paul McCartney sang the Beatles' "I Want to Hold Your Hand," and Stevie Nicks also took the stage. The reception included a variety of food stations, such as Italian cuisine and sushi, with bars placed throughout the venue. The guest list was overwhelming in size, with foreign news outlets reporting that about 1,000 people attended. A host of celebrities and NFL officials were present, including actors Brad Pitt, Tom Hanks, Bradley Cooper, Hugh Grant, singer Ed Sheeran, Sabrina Carpenter, and others.


The reception also included a raffle. According to NBC New York and People, Jackie Tranquill, the wife of Kansas City Chiefs linebacker Drue Tranquill, revealed on social media that she won a Chanel handbag worth 6,700 dollars as a prize. Guests earned raffle tickets through games, and a 1970 Chevrolet Chevelle, the same model Kelce and Swift rode together in 2023, was reportedly among the prizes, adding to its significance.

After the wedding ceremony, the external digital billboard of MSG displayed the phrase "JUST&T MARRIED!", which seemed to combine the names of the couple, and the New York landmark Empire State Building was also illuminated with congratulatory lights. Photo by AP Yonhap News

After the wedding ceremony, the external digital billboard of MSG displayed the phrase "JUST&T MARRIED!", which seemed to combine the names of the couple, and the New York landmark Empire State Building was also illuminated with congratulatory lights. Photo by AP Yonhap News

View original image

The cost of the wedding has also drawn attention. Renowned event planner Edward Perotti explained in an interview with People that transforming a large arena like MSG into a private wedding venue is an enormous undertaking, with the venue rental fee alone reaching about 1 million dollars per day. Factoring in labor, stage setup, lighting, floral decorations, catering, transportation, and custom production, he estimated the total cost to be between 35 million and 50 million dollars (about 52.5 billion to 75 billion won). The couple's attire also drew attention. According to Reuters and People, Swift and Kelce wore Christian Dior haute couture designed by Dior’s creative director Jonathan Anderson. The bride’s shoes were by Christian Louboutin, and the jewelry was from Cartier.



After the wedding ceremony, the external digital billboard of MSG displayed the phrase "JUST&T MARRIED!", which seemed to combine the names of the couple, and the New York landmark Empire State Building was also illuminated with congratulatory lights. While fans could not witness the wedding directly from outside the venue, as in the case of the sold-out "trash cubes," every trace surrounding the event is turning into yet another memorabilia market.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing