Applying Global Design Expertise

On July 9, IPARK Hyundai Development Company announced that it would collaborate with the global American architectural firm Gensler to create a landmark for the Ha-an Jugong Complex 6 and 7 reconstruction project in Gwangmyeong, which is considered the largest redevelopment site in the Seoul metropolitan area this year.


IPARK Hyundai Development Company stated, "We have begun planning an original residential complex product with Gensler," and added, "Through this collaboration, we aim to create a unique residential complex that combines Gensler's design expertise with IPARK's residential know-how."


Gensler design team and IPARK Hyundai Development Company officials are touring the reconstruction site of Haan Jugong Complex 6 and 7 in Gwangmyeong City, Gyeonggi Province. IPARK Hyundai Development Company

Gensler design team and IPARK Hyundai Development Company officials are touring the reconstruction site of Haan Jugong Complex 6 and 7 in Gwangmyeong City, Gyeonggi Province. IPARK Hyundai Development Company

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Headquartered in San Francisco, Gensler is an architectural design firm that has worked on major projects such as the NVIDIA headquarters, Incheon International Airport Terminal 2, and the Shanghai Tower in China, which stands at 632 meters.


The core design team from Gensler will visit the site together with representatives from IPARK Hyundai Development Company for three days from July 8 to July 10. The visiting team will conduct an on-site survey to thoroughly analyze the characteristics of the complex and draw up a blueprint for introducing overseas architectural design to Gwangmyeong City for the first time.


The Ha-an Jugong Complex 6 and 7 reconstruction project involves transforming more than 2,600 households in the Ha-an-dong area of Gwangmyeong City into a large-scale development with 20 buildings, ranging from three basement levels to a maximum of 44 floors above ground, totaling 3,263 households. The project cost is estimated to be in the 1 trillion won range.


An official from IPARK Hyundai Development Company said, "The integrated reconstruction of Ha-an Jugong Complex 6 and 7 is a site where IPARK's competitiveness can be most clearly demonstrated in the Ha-an-dong area in terms of both its massive scale and symbolic significance. With the recent renewal of the IPARK brand, including a new brand color and identity, we will provide a consistent brand experience and deliver a high-value residential environment."



IPARK Hyundai Development Partners with US Design Firm for Gwangmyeong Haan Jugong Reconstruction [Real Estate AtoZ] View original image


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