Hyundai Department Store to Open 'The Hyundai' in Tokyo's Omotesando, Launching K-Content Export Platform

First Flagship Store Opens in Omotesando, Tokyo

Korea's First Large-Scale Department Store in Japan

Fashion, Beauty, Cafes, and IP Brands Gathered...

Expansion to 10 Asian Locations by 2030

Hyundai Department Store is set to open the first flagship store of its K-content export platform, 'The Hyundai Global,' in the heart of Tokyo, Japan. This marks a new business model in which a department store, traditionally viewed as domestically focused, establishes a direct overseas base to support the global expansion of Korean brands.

Hyundai Department Store announced on July 9 that it will open 'THE HYUNDAI' in Omotesando, Tokyo, on July 10. This is the first time a Korean department store will operate a large flagship store in a core Japanese commercial district.

The store will be located on the third floor of the multi-purpose shopping mall 'Tokyu Plaza Omokado' and will cover an area of 620 square meters (approximately 187 pyeong). It will feature seven brands and two pop-up spaces, including fashion, beauty, food & beverage (F&B), and IP content. The main target customers are Japanese people in their 20s and 30s who want to experience K-fashion and Korean culture.

The store will also directly reflect the trends of 'The Hyundai Seoul.' Korean fashion brands such as Koiseio038, LorahLorah, Double Lovers, Hieta, and Stand Oil will be featured. In addition, Camel Coffee, known for its "queue-for-your-coffee" experience, and the K-pop and drama content platform WithMew will both make their debut in Japan.

There will also be dedicated pop-up spaces. Events include a pop-up commemorating actor Byun Wooseok's fan meeting and the first offline pop-up in Japan for the street fashion brand Thug Club, both opening in succession.

Hyundai Department Store plans to actively expand its The Hyundai Global business starting with this store. The company aims to establish more than 10 flagship stores in major Asian hubs such as Japan, Taiwan, and Hong Kong by 2030, thereby strengthening its role as a platform for the overseas expansion of K-brands.

A Hyundai Department Store representative stated, "The Omotesando store will serve as a showroom that showcases the present and future of K-content," adding, "We will actively support the global market expansion of Korean brands."

This content was produced with the assistance of AI translation services.