LX Hausys to Supply Imported Italian Kitchen Furniture to Banpo DH Clast... Expanding B2C Distribution

‘Lastelli’ to Be Installed at Banpo DH Clast and Define GwangAn
Imported High-End Kitchen Furniture Now Available to Individual Customers

LX Hausys will supply the high-end Italian kitchen furniture brand ‘Lastelli’, which it exclusively imports to Korea, to the Banpo reconstruction complex.

High-end imported kitchen furniture 'Lastelli Cassia' by LX Hausys. LX Hausys

On July 9, LX Hausys announced that it has been selected as the kitchen furniture supplier for ‘Banpo DH Clast’, the largest reconstruction complex in Seoul’s Gangnam area, and is preparing to deliver Lastelli products. The company also supplied Lastelli to ‘Busan Define GwangAn’, which began move-ins last month.

‘Lastelli’ is a leading Italian high-end kitchen furniture brand, with world-renowned industrial designers such as Karim Rashid and Ferruccio Laviani participating in its design. The brand is highly regarded for its ergonomic design, especially in cabinet configuration, maximizing user convenience, and is prioritized for installation in the world’s most luxurious apartment complexes.

‘Cucine Lube’, another Italian kitchen furniture brand imported by LX Hausys, is also among the top-tier brands, operating stores in about 80 countries worldwide and maintaining a solid presence in the global market. In Korea, it is attracting strong interest, especially in key reconstruction complexes in the metropolitan area.

The company plans to expand distribution so that ‘Lastelli’ and ‘Cucine Lube’, which have primarily been supplied to B2B markets such as apartment reconstruction complexes, can also be purchased by individual customers.

Customers can view and purchase these products at LX Hausys’s high-end interior material showroom ‘Roncell Gallery’ in Samseong-dong, Seoul, and at its main B2C showroom ‘LX Z:IN Flagship’ in Nonhyeon-dong. The showrooms feature a diverse lineup of premium kitchen furniture, including signature items such as ‘Lastelli Cassia’ designed by Karim Rashid and ‘Cucine Lube Clover’, among others.

The domestic imported kitchen furniture market is highly competitive, with dozens of brands mainly operated by small agencies, resulting in insufficient after-sales service and unstable product supply due to the impact of high exchange rates. Based on its extensive know-how in kitchen design, logistics, installation, and after-sales service, LX Hausys plans to expand B2B orders and deliver the highest level of customer satisfaction in the B2C market as well.

An LX Hausys representative stated, “As the trend toward premium kitchen interiors is rapidly spreading, we aim to lead the high-end kitchen furniture market, not only with the quality of our products but also with differentiated services in design and after-sales support unique to LX Hausys.”

This content was produced with the assistance of AI translation services.