Hyundai Pharm Minoxell "Thickening Melnoxyl Scalp Serum" Launches at Olive Young
Hyundai Pharm announced on July 9 that its scalp care specialist brand, Minoxell, has simultaneously launched its new product, "Thickening Melnoxyl Scalp Serum," on Olive Young's online mall and at the offline Beauty Mansion Seongsu location.
Minoxell has been continuously expanding its distribution channels to target the growing scalp care and men's care markets. Following the introduction of its flagship 'Cellution Line' of three products at Olive Young in February, Minoxell has now further strengthened its lineup by launching a total of four additional products, including the new "Thickening Melnoxyl Scalp Serum."
Hyundai Pharm's scalp care specialist brand, Minoxell, has simultaneously launched its new product, "Thickening Melnoxyl Scalp Serum," on Olive Young’s online mall and at the offline Beauty Mansion Seongsu. Hyundai Pharm
View original imageThe newly available product at Olive Young, "Thickening Melnoxyl Scalp Serum," features Hyundai Pharm’s proprietary ingredient MELANOXYL™ and PDRN Spicule as its core components. It is distinguished by delivering the concentrated nourishment of an ampoule while providing the refreshing usability unique to a serum.
In addition to "Thickening Melnoxyl Scalp Serum," consumers can also find "Prestige Scalp Shampoo," "Scalp Intensive Shampoo," and "Nutrition Scalp Volume Treatment" on Olive Young's online mall, allowing them to choose from a variety of products tailored to their specific scalp concerns and care needs.
Along with the product launch, Minoxell is also participating in the Men's Care Special Exhibition on Olive Young's online mall, taking place from today until July 15. During the event, customers who purchase Minoxell products totaling more than 30,000 won will receive a "Scalp Care Shampoo 2-Piece Special Kit" as a gift.
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A Minoxell representative at Hyundai Pharm stated, "This additional launch at Olive Young is an important opportunity to communicate Minoxell’s differentiated value to all consumers seeking professional scalp care, beyond a specific target demographic." The representative added, "We plan to further strengthen the brand’s competitiveness and presence across the overall hair care market by keeping pace with the rapidly growing men's care segment and the everyday scalp wellness trend."
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