Samsung Welstory and Paldo Launch Limited-Edition Summer Menu at Over 170 Workplace Cafeterias

"Newtro Market" Concept
Unique Regional Toppings from Four Areas Nationwide

Samsung Welstory is collaborating with Paldo to introduce limited-edition summer menu items at over 170 workplace cafeterias nationwide.

Samsung Welstory announced on July 9 that it will run the "National Paldo Bibim Market" promotion until July 29. The menu items featured in the National Paldo Bibim Market include four varieties: Seoul-style Samgyeop Pa-chae Bibim-myeon (spicy mixed noodles with pork belly and green onions), Busan-style Eomuk Twigim Bibim Udon (spicy mixed udon with fried fish cake), Daegu-style Napjak Mandu Bibim Jjolmyeon (spicy mixed chewy noodles with flat dumplings), and Sokcho-style Hanchi Bibim Mulhoe (spicy mixed cold seafood noodles with cuttlefish).

This promotion was planned under a "newtro market" concept, reinterpreting the unique flavors of various regions in a modern way through a collaboration with Paldo, the well-known bibim ramen brand representing summer specialties.

The promotion utilizes Paldo's large-capacity signature bibim sauce, reducing the hassle of individually opening pre-packaged bibim noodles and enabling more efficient serving of bibim noodle dishes for group dining during the summer.

The featured menu in this promotion is characterized by offering not only ramen but also a variety of noodles such as udon and jjolmyeon, all flavored with Paldo's signature bibim sauce and topped with ingredients that capture the unique characteristics of four regions across the country—delivering a taste that is both familiar and new.

An interactive event is also being held for cafeteria diners. Customers who order from the promotion menu can participate in mini-games and scratch coupon events, with winners receiving Paldo's signature products as prizes.

This content was produced with the assistance of AI translation services.