Obigo Aims to Grow PickJoy into a Comprehensive Global In-Car Game Platform
Obigo, a company specializing in mobility life AI transformation (AX) platforms, is setting out to target the global market through its in-car game platform for vehicles.
On July 9, Obigo announced that it has released the future vision and mid- to long-term service advancement roadmap for "PickJoy."
According to the roadmap, Obigo plans to transform the vehicle interior into an entertainment space by sourcing game content and advancing its technical platform. Currently, Obigo is expanding the supply of its AI content platform "PickSeries" to both domestic and global original equipment manufacturer (OEM) partners and major vehicle brands. PickJoy has established itself as a flagship service within this ecosystem.
Obigo successfully launched its in-car game service, which provides a variety of vehicle games, and has proactively commercialized the platform by installing it in mass-produced vehicles from Renault Korea, among others. The company is recognized for delivering high user satisfaction by offering an optimized in-car entertainment environment.
Obigo plans to develop PickJoy into a comprehensive global in-car game platform providing advanced gaming services by executing this roadmap.
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An Obigo representative stated, "Going forward, we will continue to enhance our platform in anticipation of hardware advancements, aiming to build a complete in-car gaming ecosystem that encompasses streaming and AAA-level games."
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