DS Investment & Securities Raises Target Price
from 740,000 Won to 840,000 Won

On July 9, DS Investment & Securities maintained its "Buy" investment opinion on Hyundai Motor Company and raised its target price from 740,000 won to 840,000 won.


Choi Taeyong, a researcher at DS Investment & Securities, stated, "The main driver of the share price is robotics," adding, "With the launch of the Robot MetaPlant Application Center (RMAC), the data flywheel is now in full operation, advancing the business to the next level. Hyundai Motor Group is one of the few players among robotics competitors capable of securing a vast and diverse range of field data."

Hyundai Motor Advances Robotics with Google Collaboration [Click e-Stock] View original image

Choi also viewed the collaboration with Google positively. He explained that the partnership with Google has the potential to narrow the gap with Tesla in vision, language, and action (VLA) through world models, saying, "This is because first-person video used for pre-training can be obtained easily and at low cost through smart glasses, and only a very small number of companies have established such a data pipeline."


He assessed that Hyundai also holds advantages over Chinese competitors, whose Robot Foundation Model (RFM) capabilities are relatively weak due to their focus on research and education markets. He judged that a step-by-step revaluation up to the level of Chinese OEM valuations is reasonable.



Meanwhile, Choi forecast Hyundai's 2026 results at 193.7 trillion won in revenue and 11.9 trillion won in operating profit. These figures represent increases of 4% and 3.7%, respectively, compared to the previous year. He said, "In the second half of this year, a continued favorable exchange rate environment, recovery from supply disruptions, and the reflection of lower raw material prices are key to maintaining these estimates."


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