Musinsa Establishes Taiwan Branch, Aiming for 15 Stores in the Next 5 Years

Establishing a Local Dedicated Team
"Accelerating Global Expansion of K-Fashion Through Direct Entry"

On July 8, Musinsa announced that it has established a branch in Taiwan, laying the groundwork for expanding its business in the Taiwanese market.

The company's strategy to target the Taiwanese region is backed by the country's high economic growth rate and a data-driven preference for K-fashion. In fact, Musinsa's Global Store sales in Taiwan have more than doubled on average annually over the past three years (2023–2025). Additionally, among overseas tourists who visited Musinsa Store and Musinsa Standard locations in Korea last year, visitors from Taiwan ranked among the top three.

Musinsa Company Logo. Musinsa

To ensure a stable initial entry, Musinsa plans to establish a dedicated team and implement localization strategies. In particular, the company will analyze foot traffic and consumer characteristics in key commercial districts, with plans to expand its offline presence centered on Musinsa Standard. Musinsa aims to strengthen the brand experience by integrating online and offline channels locally in Taiwan, and the company plans to accelerate business expansion with a goal of opening approximately 15 stores over the next five years.

A Musinsa representative stated, "The establishment of our Taiwan branch is part of a roadmap to solidify Musinsa’s influence in the global fashion market," adding, "Musinsa will continue to drive the global spread of K-fashion based on its data-driven platform competitiveness and online-offline operational capabilities."

This content was produced with the assistance of AI translation services.