"This Is a Company Worth 'Donjjal'ing": Delisting Fears Rise, But It's Been Supporting Veterans for 25 Years

Praise Continues as Veteran Support Activities Gain Attention
Product Purchases and Stock-Buying Certifications Spread Among Consumers

Consumer support for Han Sung Corporation, a comprehensive food company well known for "Kkreami," is heating up both online and in the stock market. Amid concerns over the strengthened delisting criteria based on market capitalization, Han Sung Corporation’s long-standing support for veterans is being highlighted, leading to a surge in both product purchases and stock-buying certification posts.

Consumer support for Han Sung Enterprises, a comprehensive food company well known for "Kkreami," is heating up both online and in the stock market. Han Sung Market

Recently, on various social networking services (SNS), comments such as "I can't let Kkreami go," "I'll show my support by adding Kkreami to my shopping cart," and "Good companies deserve to survive" have been posted. Some consumers uploaded proof photos of purchasing Han Sung Corporation products in bulk, and among investors, stock purchase certificates have also spread. In other words, this so-called "donjjal" phenomenon—where consumers support companies financially—has extended from consumption to the stock market.

Cheering Grows Amid Stricter Delisting Standards... Han Sung Corporation: "Thank You for the Overwhelming Praise"

In response to this attention, Han Sung Corporation issued an official statement on the 7th, expressing their gratitude. The company stated, "We deeply appreciate the compliments and support shown for Han Sung Corporation recently online and on SNS, and the affection you have sent us," and added, "At the same time, we feel a bit cautious, wondering whether we are receiving too much praise."

The supportive atmosphere surrounding Han Sung Corporation also impacted its stock price. On the 7th, Han Sung Corporation closed at 4,810 KRW, up 3.78% from the previous trading day. Following a rise of more than 9% the day before, the stock saw consecutive gains over two trading days. The Asia Business Daily Database

Regarding the much-discussed support activities for veterans, the company explained, "The 'Concert for Heroes' is an event we have continued for a long time to express gratitude to UN veterans." They added, "Rather than the company being praised under an undeserved name, we hope that the service and dedication of the heroes who sacrificed for the country will be recognized even more." However, Han Sung Corporation also clarified the online claim that it is a "company using only domestic raw materials." The company said, "We also use imported raw materials," and explained, "In order to provide good-quality products at reasonable prices, we carefully select raw materials from various countries along with domestic ones." They also added, "The origin of our products is transparently disclosed on our website."

The supportive atmosphere surrounding Han Sung Corporation also impacted its stock price. On July 7, Han Sung Corporation closed at 4,810 KRW, up 3.78% from the previous trading day. Following a rise of more than 9% the previous day, the stock saw consecutive gains over two trading days. On July 6, the stock price at one point rose to 4,720 KRW during intraday trading, jumping more than 11% from the previous closing price.

Amid Concerns Over Stricter KOSPI Market Cap Standards, Consumer Support Turns into a Buying Campaign

This movement has drawn attention in conjunction with the Korea Exchange’s strengthened delisting criteria. Financial authorities have raised the KOSPI market capitalization standard for listed companies to 30 billion KRW starting July 2026, and plan to further increase it to 50 billion KRW starting January 2027. The KOSDAQ standard will also be tightened to 20 billion KRW and 30 billion KRW, respectively.

Founded in 1963, Han Sung Corporation is a company specializing in seafood and food products, having produced Kkreami, imitation crab, fish cakes, sausages, and salted seafood. It was listed on the Korea Exchange in 1989 and is well known among Korean consumers for its "Kkreami" brand.

However, some in the market caution that short-term buying spurred by support alone is unlikely to maintain the company’s value in a stable manner. Han Sung Corporation’s revenue last year was 318.4 billion KRW, a decrease from the previous year, and its operating profit also declined to around 5.8 billion KRW. With rising raw material prices and ongoing profitability pressures, whether the company can improve its performance in the future is seen as a key factor for its stock price trends.

Most online users have responded with support. Comments included, "It's the first time I've felt good despite a delivery delay," "It seems the public recognizes good companies," "It's hard to imagine a refrigerator without Kkreami," and "Whether you buy stock or products, let's support in our own ways." On the other hand, some noted, "Stock listing maintenance should be determined by performance, not sentiment," and "Investment should be approached with caution, separate from support."

Attention is now focused on whether this voluntary consumer buying campaign can become a true driver of the company’s recovery. Han Sung Corporation stated, "Rather than grand descriptors, we will remain an honest food company true to the basics," and added, "With the support of customers who love Korea, we will do our best to convey gratitude and respect to the veterans."

This content was produced with the assistance of AI translation services.