Hadong Deodeumcha Preservation Society Participates in French Tea Events... Showcases Traditional Korean Tea Processing Techniques in Europe

Operation of Tea Events in Paris and Tea Processing School in Saint-Jean-de-Druze

Tasting Events and Exchanges Held for European Tea Experts and Citizens

The Hadong Deodeumcha Preservation Society in South Gyeongsang Province announced that it has introduced Korean traditional tea and tea processing techniques to Europe after participating in a tea-related event in Paris, France, and running a tea processing school in Saint-Jean-de-Druze.

The society, together with five affiliated tea processing companies, visited France to promote Hadong Deodeumcha, holding tasting events and providing tea processing education to local tea experts and the general public.

[Photo by Hadong County] Hadong Deogeum Tea Preservation Society is demonstrating the traditional Korean Deogeum tea processing method to local tea experts and participants in Saint-Jean-de-Druze, France, introducing the tea processing techniques of Hadong tea.

On June 12, a Korean tea workshop was held at AVPA in Paris for members of the French tea industry, introducing the history of Hadong tea and traditional tea processing techniques.

On June 13, at the Le Grand Jardin du The event held at the 15th arrondissement city hall square in Paris, the society operated a Hadong Deodeumcha tasting booth. The following day, at La Grande Rencontre held at Maison Internationale, it hosted tea exhibitions and sales, as well as business meetings with buyers.

In addition, in Saint-Jean-de-Druze, tea processing education sessions were provided for European tea experts on Korean-style Deodeumcha, black tea, and oolong tea. Participants experienced tea processing using locally sourced tea leaves, and a tasting event for the general public was also held.

During the visit, the society was invited by the Saint-Jean-de-Druze city hall for a meeting with the mayor and city council officials to discuss tea culture exchanges and plans for future joint events.

The Hadong Deodeumcha Preservation Society stated that it plans to continue promoting Korean traditional tea and Hadong tea through overseas education programs and cultural exchanges.

Overseas exhibitions and cultural exchanges can raise global awareness of local specialty products.

However, it is necessary to ensure that such exchanges do not remain one-off events but lead to expanded exports and sustained international cooperation, with ongoing efforts to facilitate follow-up exchanges and achieve tangible results in market development.

This content was produced with the assistance of AI translation services.